Chaminade University of Honolulu

Communication

Walking the Walk: Creating a Sustainable Hawaii

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Cara Gutierrez pouring old food onto composting pile

Cara Gutierrez doesn’t just want to learn about leaders in the green movement. She wants to be one.

The senior at Chaminade, who is majoring in Communication with a minor in Environmental Studies, is passionate about helping build a more sustainable Hawaii and has gotten involved in a number of projects on and off campus designed to do just that—from food waste audits to composting.

“I’m just trying to make an impact,” Gutierrez said.

And along the way, she’s hoping to inspire others to do the same.

Gutierrez, who transferred to Chaminade from St. Mary’s College in California as a sophomore, has created a Campus Sustainability Council Club at the university in addition to serving as vice president of the Surfrider Club and a resource recovery specialist at Windward Zero Waste School Hui.

She said her community service efforts grew out of an Environmental Ethics course at Chaminade, where she learned just how important a single person can be in making a positive difference. “I really felt called to help and did different types of volunteering. I wanted to do my part,” she said.

Sustainability Council Club a the beach picking up trash

So she started in her own backyard—by looking at sustainability at Chaminade.

In addition to launching her new club, she also conducted a food waste audit at the university to determine how much is thrown away that could instead be redirected to productive composting. That work led her to connect with the agricultural director at Saint Louis School for an innovative zero-waste project now underway and he in turn connected her with the Windward Zero Waste School Hui.

Gutierrez said she when she first reached out to the hui, which works with five public schools to turn their food waste into composted nutrient-rich soil, the director warned her the work wasn’t glamorous. She would be gathering food waste into huge compost piles, the hui told her, turning and watering them as worms break up the organic materials, and then selling that rich compost to the community.

“She told me, ‘This is really hard work. You’ll have dirt everywhere,’” Gutierrez said.

After working for a day, Gutierrez was hooked. “I said, ‘OK, sign me up!’”

If her volunteering and work with the hui wasn’t enough, Gutierrez is also an intern focused on sustainability projects at Chaminade’s new CIFAL Honolulu Centre, part of the United Nations Institute for Training and Research. She said through CIFAL and her sustainability club, she’s planning an educational Earth Day event and a gathering on Oahu’s North Shore to promote agriculture.

With all the hats she wears, Guteirrez doesn’t have much downtime.

Cara Guiterrez winding a lever on the Golden Rule Peace Boat

But that’s OK. What she has instead, she said, is a community that believes in her—and her mission.

“Climate change is so important and our generation has a responsibility to act. I’m only here for a limited number of years and I want to leave the lightest footprint possible but also have an impact on younger generations,” she said. “Everything I do is for the people who came before and after me.”

She added that her CIFAL Honolulu internship has also helped her zoom out and think about the value of sustainability policy and climate change work at the international level. “In the future, I would be really interested in working toward those bigger goals to make a greater positive difference,” she said.

For now, though, she’s focused on her grassroots work—and on graduation just around the corner. She said she plans to pursue a graduate degree, but will first take a year off to travel. “I’ve learned so much in Hawaii,” she said. “Now I want to go to different communities to learn even more.”

Silverswords Business Competition

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Students and faculty who participated in the Silversword Business Competition

It started with a suggestion.

Private wealth advisor Eric Fujimoto, MBA ‘94, who is chair of the School of Business and Communication’s Advisory Board, encouraged the university to craft a real-life business experience for undergraduates. The idea: help them understand all the skills required to run their own venture.

At first, the plan was to have students open and manage a pop-up concession on campus.

But then another approach was decided: in Fall 2021, the School invited students to participate in a business competition that would allow them to show off their creativity, their ability to work with others and their aptitude in everything from marketing to accounting and customer service.

Student teams came from accounting, economics, marketing and social media courses.

Dr. Bill Rhey, School of Business and Communication dean, said each team got $250 in start-up money—which was paid back at the end of the competition—and were told they’d be judged on their net profit, their “business for good” approach and their social media impact. Each of the four teams also had a faculty coordinator and mentor during the competition, which ran from October to December.

And the winners were promised a big reward: $2,500.

Washed Ashore with their $2500 check for winning the Silverswords Business Competition

That winning team was called Washed Ashore, and they created jewelry out of microplastics reclaimed from Hawaii beaches. The idea was an instant hit, and they plan to keep the business alive.

“Living in Hawaii, you go to the beach often,” said student Kelsie Inoue, who was on the five-student Washed Ashore team. “While you’re there, you usually see trash and plastic washed up on the beach. We thought about how these microplastics could be repurposed in a way that would bring awareness to keeping our beaches clean and the impact we make. By making necklaces sourced from the microplastic and sea glass found on the beach, our customers wear a reminder of the difference we can make.”

From the outset, Inoue said, the team wanted to create a business with a strong mission.

And they knew their environmentally conscious message would appeal to lots of younger people, including their peers. That’s why they started by creating an Instagram account with college students as their target audience. Their @washedashore808 handle kept hundreds of customers updated on their product lines, upcoming sales, environmental impact and when they were sold out of certain items.

“The biggest takeaway from this competition was that you always need to adapt,” Inoue said. “Sometimes, you need to think on the spot or adjust to situations that aren’t the most comfortable for you, but by doing so it provides newfound skills and confidence in yourself.”

Rhey said while there was only one winner, all the student participants got something out of the competition. They applied concepts of pricing, operations, marketing, management and leadership.

And along the way, they got to imagine themselves as small business owners and entrepreneurs.

“The idea behind this competition was to give our students a greater appreciation for what they are learning in business, how it is applied in the marketplace and the importance of relationship-building,” Rhey said. “The students showed resilience and resourcefulness that was surprising and gratifying.”

Silversword Sweets' s'more brownies

He said all four participating teams took very limited resources and created “impressive micro-businesses.” One of the other teams, Silversword Sweets, was popular on campus right as the holidays rolled around. Another team, We Over Me, sold beach clean-up bags. And 3rd Avenue Attire created custom art design shirts and got more than 3,000 hits on their social media page from potential buyers.

Dr. Guanlin Gao, an associate professor of economics at Chaminade and mentor for the Silversword Sweets team, said it was wonderful to see students working together to create a product line and seek to entice customers. “Students learn so much from this high-touch, high-impact activity,” she said. “Their biggest challenge was juggling between school, work and this business competition.”

Gao added that she was especially impressed with how well students worked together.

“I hope they gained experience of developing soft skills in team-working,” she said.

Wera Panow-Loui, a marketing lecturer at Chaminade and mentor for Washed Ashore, was also excited to see just how much students got out of the experience. “I am all about teaching theories and models in a way that makes them interesting, relevant and practical for students,” she said. “This was a great opportunity to engage the students and connect classroom learning with practical application.”

She said her favorite part of the competition was getting to see her students’ creativity.

And she is very excited about the future of Washed Ashore. She’s wearing the upcycled necklaces and said the students received interest for their products from people around the state and as far away as Germany. “I strongly encourage my students to keep going and even try to find some investors,” she said.

3rd Avenue Attire t-shirt design

Jackie Martinez, a junior in Communication, was captain for the 3rd Avenue Attire team and really enjoyed getting the chance to bring her artistic skills to the business competition. “I’ve always wanted to see my hand-drawn designs on tangible, wearable articles of clothing,” she said, adding that the “birth of the brand” came after a conversation among team members about the need for positive change.

The name, she added, was a nod to Chaminade and Kaimuki.

“My biggest takeaway from all of this is that anything is possible,” Martinez said. “This business competition gave me the confidence I needed to take on more challenging roles in both academic and employment settings. After seeing what I was capable of in such a short amount of time, I realized that I could realistically accomplish anything I set my mind to if I just approach it the same way.”

She added the clothing line is still taking orders under a new name, “World on Fire.”

And that is music to Rhey’s ears.

He said the competition had students doing everything from handling production to tackling group dynamics to showing off their leadership skills. Rhey added he’s grateful to Fujimoto for his vision and is looking forward to the next steps for the competition. The hope is that it will become a regular fixture at the school. “We’re discussing how we can weave this competition into our future curriculum,” he said.

School of Business and Communication Receives Reaffirmation Accreditation

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IACBE logo

Chaminade University is proud to announce the International Accreditation Council for Business Educators recently granted reaffirmation of accreditation to all the University’s School of Business and Communication business and management programs for seven years.

“We are honored to have been granted reaffirmation of IACBE accreditation for seven years. It’s a testament to the School of Business and Communication’s rigor and high academic standards and something only made possible by the incredibly hard work and dedication of our faculty, staff and students,” School of Business and Communication Dean Bill Rhey said.

“The accreditation process is rigorous and includes not only a months-long self-evaluation, but a comprehensive independent peer review. The reaffirmation of IACBE accreditation means our School is continuing to meet nationally recognized standards of academic quality and public accountability.”

In achieving reaffirmation of accreditation, the School had to show it was meeting compliance with nine critical IACBE accreditation principles, including those dealing with quality assessment and advancement, resources for programs and innovation in business education. 

Chaminade President Lynn Babington said the reaffirmation of accreditation is incredibly well-deserved and underscores the School of Business and Communication’s commitment to providing a hub for excellent, relevant and innovative business and management education in the islands.

“Across its undergraduate, graduate and certificate programs, the School of Business and Communication demonstrates an unwavering commitment to not only excellence but continuous improvement and growth,” Babington said. “Congratulations to the entire School for this and special thanks to Dr. Rhey and his team for their tireless efforts to ensure quality programming while continuing to think outside of the box to meet existing and emerging community needs.”

Indeed, the School of Business and Communication is preparing to launch its new One Year MBA program this Fall. The innovative offering, with a hybrid schedule that includes Saturday instruction and online coursework, is geared toward working professionals seeking to take the next step in their careers.

The program is built on a “business for good” philosophy that encourages community partnership. The School also offers a host of other programs, including undergraduate degrees in Business Administration, Communication, International Studies and more. Its traditional MBA program includes several timely concentrations—from Healthcare Administration to Science and Technology Innovation—that allow students to pursue their passions as they seek to maximize their positive impact.

Service in Action, A Peace Corps Volunteer’s Story

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“When I’m older, I want to join the Peace Corps.”

Her uncle’s stories of the Peace Corps, living in a faraway place called Togo (West Africa) among people very different from him yet who became lifelong friends, had captured the imagination of Alice Potter ’18, a precocious 4-year-old. It was in her blood. 

Potter and her family grew up in California while her father worked as a software engineer, and they also spent years living abroad, in Italy, Germany and France. Returning to the United States for college was never part of Potter’s plan; however, her mother did an internet search for colleges in the U.S. “with a good record of acceptance and graduation rates,” and Chaminade University of Honolulu popped up. The positive reviews about Chaminade’s student-to-faculty ratio, affordable tuition, overall quality, coupled with its location and Hawai‘i’s mild weather, all sounded very appealing. Her mother told her that if she got in, she would be going to the Marianist university. And to Potter’s surprise, the acceptance letter came. She was anxious to be going back to the U.S. and of all places the most remote 50th state.

There’s no place like Hawai‘i

Intimidated at first, she soon made new friends and began thriving in Chaminade’s customized learning experience. She also shared its values of serving the community by volunteering at the  Waikīkī Aquarium. Aside from her studies, Potter also fell in love with Hawai‘i’s marine life and flora and enjoyed learning about the islands’ rich history. “Never before had I encountered a place so profoundly connected to its people like in Hawai‘i,” she says.

Living her dream of joining the Peace Corps
Alice Potter '18 with her counterpart in the Peace Corps
Alice with her counterpart Mrs. Irma

Potter graduated with a bachelor’s in communication degree with an environmental studies minor in 2018. At age 23, ready for a new adventure, she jumped at the opportunity to live her dream and join the Peace Corps. Because she spoke conversational French, Potter had hoped to be assigned to Africa specifically in Senegal; however, there was an opening to teach English in Southeast Asia. She had lived in a variety of places, yet she remembers experiencing culture shock when arriving in Indonesia, the world’s fourth most populous country with more than 267 million people with a Muslim majority. She was immediately struck by the language barrier and the lack of personal space in this bustling yet conservative, spiritual society.

The Peace Corps helps new volunteers acclimate to their new country through an intensive two to three months Pre-Service Training (PST) program. Potter explains this included language lessons, cultural classes, as well as learning about Peace Corps procedures and the country’s rules and local customs, providing the skills and knowledge you need to thrive on your own. During this time, she lived with the first of three host families. 

“My host family during PST was especially kind, patient, helpful and accepting, and I became very close to them,” Potter says. Her host family warmly welcomed her into their home, introducing Potter to many delicious Indonesian dishes, such as sate (marinated meat skewers), cap cai (stir-fried vegetables sometimes mixed with meat), nasi goring (fried rice) and rawon (beef soup), which became her favorite. Potter was relieved that one of her host twin sisters, Dhea, spoke English, helping her with the transition and translating for her twin, Adhe, and their parents. 

Once her assignment began, Potter lived with two other host families: a single mother with grown children, a driven career woman who worked as a caterer for weddings and funerals, as well as a seamstress and a make-up artist; and a young couple who introduced her to carp rearing, bird catching and coffee time. A neighboring family acted as her “mom and dad” when Potter needed adult assistance and they took her on day trips.

Teaching is learning

Potter was assigned to a vocational training high school near East Java, where she taught English to 15 to 18-year-old students, 85 percent of them male and the rest female. School was held seven days a week from 7 a.m. to 4:30 p.m. with extracurricular activities held on Saturdays. Potter says she taught two or three classes each day; class periods were two hours long for sophomores and juniors and one hour for seniors. The school offered career paths for students in fields such as auto mechanics, electrical work, computer work and broadcasting.

Alice Potter '18 with her students while in the Peace Corps

“Most of the time my students called me ‘Mister,’ or ‘mbak’ or ‘kak,’ which is equivalent to saying young miss or older sibling,” explains Potter. “I was the youngest teacher at the school,” she adds.

Halfway through her service, Potter was riding her bicycle back to school after a lunch break when she was hit by a motorcycle from behind. “Even though I was wearing a helmet, I had a pretty serious concussion. A piece of asphalt got inside one of the helmet vents and cut my scalp,” she says. “I also had cuts on my upper lip, under my eye and the edge of my forehead and some gashes along the right side of my face, arms and legs. Fortunately, I only needed stitches,” she adds.

The Peace Corps kept her in the capital for a few weeks for regular check-ups at the hospital. When she returned to school, she smiles as she remembers how the entire community—her host family, students and teachers—all offered to drive her home so she wouldn’t have to walk. “Student after student kept begging me to ride home with them,” she says with a laugh. The community was close-knit, reminding her of her ‘ohana at Chaminade. 

“The insight I gained from the students was invaluable,” she readily admits. As a teacher’s assistant, Potter adds she learned so much more from her students than she could have ever imagined. “My students taught me patience and acceptance. They also taught me to acknowledge the cultural differences of education in Indonesia versus in the U.S. and that young adults, no matter where you are in the world, want to be heard. It was amazing to watch them blossom,” Potter says. Their hospitality and intelligence impressed her day in and day out.

Potter learned to speak English, French, Italian and German while growing up and could now count Bahasa Indonesian as her fifth language. 

A lasting impact
Alice Potter '18 with her fellow faculty members while in the Peace Corps

The Peace Corps profoundly changed Potter’s life. She learned the importance of keeping an open mind and welcoming others from different backgrounds with appreciation and understanding. While the Peace Corps may not be for everyone, Potter believes everyone could benefit from broadening their perspective by experiencing other cultures. “Immersing yourself in a different country with a foreign language and culture will humble you, and you’ll learn so much about yourself,” she confesses. “The Peace Corps was a beautiful, eye-opening experience that made a lasting impact,” she adds.

Potter keeps in touch with her first host family and hopes to go back to Indonesia as soon as it’s safe to do so. Saya meninggalkan sesuatu istimewa. “I left behind something special,” she translates.

What’s next?

After her 27-month stint in the Peace Corps, Potter moved back to California. Today, she continues to serve youth by teaching part-time in an after-school program. What’s next for Potter? She hopes to put her communication degree to use and strive toward her next goal of becoming a producer or film director.

Coming Full Circle

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Kristine Stebbins ‘87 remembers completing a long list of internships as a Communication undergraduate at Chaminade, including the one that would launch her whirlwind career and eventually bring her back to the islands for an executive role created expressly for her.

Kristine Stebbins '87, senior vice president and director of digital experience innovation and technology at Bank of Hawai'i

Stebbins was recently named senior vice president and director of digital experience innovation and technology at Bank of Hawai’i. The position is an opportunity for the longtime marketing entrepreneur—who has been breaking ground in the industry for decades—to come full circle, returning to the place where she met her husband, attended college and began to build her marketing philosophy.

She described her work at Bank of Hawai’i as “one of those awesome roles.”

“I have the opportunity to look five years down the line at the ways we’re planning to build these amazing digital experiences,” she said, adding that digital innovation is an exciting and growing area of the banking sector that has been put on a fast-track because of the pandemic. “Today when you’re looking at marketing in particular, you need to think of yourself as a marketing technologist.”

Stebbins said her projects at Bank of Hawai’i have allowed her to bring her marketing and digital innovation expertise to bear to create excellent digital customer experiences. Stebbins joined Bank of Hawai’i full-time after previously serving as a consultant for the company, including on a key digital transformation project that helped put the institution on the right footing for the pandemic.

In other words, she was designing for the future.

And that was a role she was completely comfortable with. After all, Stebbins likes to say the only constant in marketing is change. Every five years or so, there’s a big disruption in the industry—the kind of seismic shifts that companies can learn to dread. Great marketing strategy, she says, is about harnessing those moments and using them to create new opportunities to reach customers.

“The pandemic has been a moment where it’s basically made digital interactions in banking a requirement,” she said. “So we’re trying to build out digital experiences that bring humans together.”

Her message to young marketing professionals is one she learned early on, too, including as a Chaminade student: Be ready for those moments of disruption by embracing adaptability and change.

A start in Hawai’i—and at Chaminade
Kristing Stebbins '87 at her Chaminade graduation

Indeed, change has defined some of the biggest moments in her life.

Stebbins secured her first position in marketing with an internship, which she acquired through Chaminade, at top-rated advertising firm Ogilvy & Mather. She worked in their Honolulu office and got hired shortly after graduation. It was a dream come true.

It was also far from the life she’d imagined for herself just a few years earlier.

Stebbins had first come to Hawai’i with no intention of staying. She was visiting for the summer to spend time with her brother, who was in the Navy. Stebbins would take the bus into town and then back to Makakilo. And it was at a bus stop at Ala Moana Center that she met her future husband.

Kristine Stebbins '87 with her husband John Stebbins

She’d asked him for directions and the two ended up spending the day together. And then summer together. When it came time to head back home to Texas, she did—and he followed. John Stebbins ended up driving her to the East Coast to drop her off at college and then going back to the islands.

A semester later, it was Kristine Stebbins who was knocking on his door. She’d transferred to Chaminade University and he enrolled a short time later. They were both taking classes together and would graduate within a year of one another. They married in 1988 at Seabury Hall on Maui.

Stebbins says she is still grateful to have transferred to Chaminade, and not just to be closer to her husband-to-be. She said Chaminade offered a more individualized experience and gave her access to opportunities she wouldn’t have gotten anywhere else. She counts her experiences at the University as central to setting her up for success and can still rattle off the names of some of the professors who served as her Chaminade mentors, including Communications Professor Dr. Mary Jude Yablonsky.

In addition to an internship at Ogilvy & Mather, Stebbins also worked at Chaminade’s student newspaper and the radio station and secured an internship at Hawai’i Public Television. She says of her mentors at Chaminade, “Obviously, they stuck with me.” Speaking to Chaminade Magazine, she added, “They were so supportive. They really guided me and encouraged me to get that real-life experience.”

Kristine Stebbins '87 with Dr. Mary Jude Yablonsky
Kristine Stebbins ’87 with Dr. Mary Jude Yablonsky

Experience, she said, that was invaluable. It gave her an opportunity to apply what she’d learned in classrooms in a real-world setting—doing everything paid employees were doing—and she was hooked.

After graduation, Stebbins and her husband stayed in Hawai’i for several years, building their careers.

And then they headed to the mainland, moving to new cities—San Francisco, New York City, Seattle—as new opportunities emerged. Stebbins worked as global account director for IBM, senior marketing manager at Microsoft, and as a marketing consultant to some of the world’s biggest brands.

She also started her own marketing company, which she later sold.

All the while, the two maintained a strong connection to Hawai’i, especially after their daughter was born. (She’s now a junior in high school.) John Stebbins still has family in the islands, and this is where they one day saw themselves returning. They didn’t think it would be quite so soon, Stebbins said.

But then, as she often says, embrace change—because it’s inevitable.

During the pandemic, Stebbins started to assess her life and her work. She realized she’d been doing the work she wanted to do already, with Bank of Hawai’i. Fast forward several months and they were offering her a position, a new digital innovation role at the company created just for her.

She joined the bank in September, taking the first step in transitioning her family back to Hawai’i.

‘The world is definitely changing’

In addition to a passion for marketing, Stebbins is committed to helping the next generation. She believes strongly in STEM (Science, Technology, Engineering and Math) education programs, especially those targeted at young girls. She’s even coached a Robotics team for the Girl Scouts.

Stebbins is also proud to work for a Hawai’i company with a strong commitment to diversity—and no shortage of women in executive positions. Things weren’t always that way in executive suites, she said, and in some places they still aren’t. In fact, Stebbins recalls that when she first started out at Ogilvy & Mather she couldn’t speak at meetings with major clients even when she was a topic’s expert.

“You laugh now because it’s so outrageous but is indicative of the experience in terms of how far we’ve come,” she said, adding that there have been many times in which she was the only woman in a boardroom. Her advice if they underestimate you: Let them—so you can prove them wrong.

“Quite frankly, I’m pretty smart and I know what I’m talking about,” she said, adding young women entering the business now may not face all the same barriers she faced but will undoubtedly face some of them. “You need to be confident in your abilities. It’s all a matter of being true to who you are.”

Plus, she added, “The good news is the world is definitely changing.”

And Stebbins is all in for that.

Radio CUH Receives Grant

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Student Ronni Gallegos in the Radio CUH studio

It’s a place for students to find their voice. For poets to slam, DJs to jam and loyal listeners to tune in.

In November 2011, Radio CUH started streaming 24/7 thanks to a handful of passionate faculty members and students who understood the value of an independent college radio station. Nearly 10 years later, the station is still going strong, broadcasting to listeners in Hawaii and around the globe.

And now the station is also getting some national recognition.

The College Radio Foundation recently named Radio CUH as a recipient of its Bret Grant Award, designed to help support college radio programming. The $2,000 grant can be used for equipment, licensing, continuing education or other expenses.

Tom Galli, a senior lecturer in Communication at Chaminade, helps oversee the radio station’s management. He said Radio CUH was the brainchild of Communications Professor Cliff Bieberly. “The technology to do streaming music was really ramping up. An online-only radio station was a possibility,” Galli said. “It was also something that our students were in interested in and would bring up.”

After a few tests, Radio CUH was officially launched on November 15, 2011.

The initial music library consisted of a few professors’ CD collections. At first, just a few students participated. Fast forward a decade, and Radio CUH has a library of over 100,000 songs and is getting an average of 500 new songs a week from music distributors. It’s also gained a loyal following, with fans tuning in from as far away as Nevada and Micronesia to hear DJs take to the microphone.

Galli described the station’s programming as “eclectic.”

Professor Tom Galli in Radio CUH

“Students play what they want. We have a wide range of genres, much of it very new,” he said, in a recent interview. “Part of the promise of college radio is that there’s no commercial pressure so the idea of adhering to consistency of programming is somewhat anathema to the ideal.”

In addition to music, Radio CUH has teamed up with professors and departments on special projects.

Every year, for example, the station partners with the English department to stream a slam poetry festival presented by Chaminade and Kaimuki High students. Several professors have also worked with the station on special pre-recorded readings of poetry or personal essays exploring certain topics.

Galli said the number of student DJs fluctuates each semester.

Students can participate in their free time or learn there as part of a three-credit elective (COM361). Prospective DJs can expect hands-on training on the system and a test to ensure they understand the responsibilities and liabilities the radio station is subject to. COM361 is offered every semester.

“College radio is supposed to be an alternative to commercial radio and our DJs embody that,” Galli said. The station’s DJs, he added, “can practice skills to make them more effective presenters, expand their musical horizons, record demo reels if they seek a career in broadcasting, and have a good time.”