Chaminade University of Honolulu

Business & Communication

Economic Lesson

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Chaminade students teach Jarrett Middle School students about economics

Standing in front of 13 William P. Jarrett Middle School students, Chopper Correia ’27, Brayden Braga ’27 and Roselyn Macias ’26 started their lesson by asking the students what they knew—if anything at their age—about economics. Some boisterously screamed out “money,” while others yelled “business.”

“In preparation, we’ve outlined a lesson plan,” said Macias, studying her notes before the class began. “This is my first visit here so I’m not sure what to expect.”

It was the second for Correia and Braga, both freshmen Silversword baseball players and Business Administration majors. “We’ll cover such topics as price control and budgeting,” Correia and Braga echoed. “And we’ll play a little game with them because they can easily associate with playing games.”

Turning to the class, Braga posed a second question: Who has ever heard the terms micro and macro? One jokingly bellowed, “MI-cro-nesian,” and another fired back with “small and big.” Right, Braga responded to “small and big,” then simplified the terms by explaining that microeconomics and macroeconomics are related, but separate approaches to studying the economy.

Macias took Braga’s explanation even further by expanding the subject to cover the definition of price control, price ceiling and price floor. “Price control comes in two forms,” the sophomore Business Marketing major said. “A price ceiling keeps a price from rising above a certain level—the ceiling. And a price floor keeps a price from falling below a certain level—the floor.”

Roselyn Macias looks on as Jarrett Middle School students complete the task of creating their personal budgets.
Roselyn Macias looks on as Jarrett Middle School students complete the task of creating their personal budgets.

Braga, Correia and Macias are all participating in Chaminade’s Office of Service Learning and Community Engagement program, which aims to empower students to define and deepen their classroom learning experience through impactful need-based community engagement rooted in Marianist and Native Hawaiian values.

“Our vision is to foster a collective sense of place through investment in community partnerships, service learning process and pedagogy, and a commitment to serving others,” said Mitch Steffey, Chaminade’s Associate Director of Service Learning and Community Engagement Service. “We envision a campus culture that embraces service and service learning as a valuable community-focused vehicle toward personal growth.”

The benefits of service learning extend to both the students and the communities they serve. For students, service learning allows them to apply classroom theories and concepts to tangible, real-world situations. This hands-on experience enhances their understanding of academic material and fosters critical thinking skills. Students also often acquire a diverse set of skills, including communication, teamwork, problem-solving and leadership. These skills are transferable to various professional and personal contexts, contributing to their overall development.

Meanwhile, the benefits to the community are many. First and foremost, service learning projects are designed to address specific community needs. Whether it’s tutoring, environmental initiatives or healthcare support, students contribute directly to ameliorating the well-being of the community. Secondly, universities and communities can build long-term, mutually beneficial partnerships through service learning programs. These collaborations promote ongoing support for community initiatives and foster a sense of shared responsibility.

“We also have a similar program with Palolo Elementary School,” said Jacob Escuza ’25, a student worker who acts as the Chaminade University liaison between Jarrett Middle School and Palolo Elementary School. “The Palolo program, though, is more of a one-on-one tutorial session with the kids.”

Steffey distinguishes the difference between community service and learning service. Citing an example of the latter, he uses a biology student who could go out in the lo‘i kalo (taro patch) to test the waters to see why one part of the patch produces more kalo than another.

“He/she can test if there’s too much acid in the water,” Steffey explained. “So, we’re going to the community to fulfill a need with the expertise that we already have through our professors, courses and classrooms.

“You don’t have that at beach cleanup,” Steffey continued. “The cleanup is good for the community, but there isn’t much learning being done.”

Jarrett Middle School students certainly learned about budgeting when Correia asked them to take a piece a paper out and pencil, and then pointed to a list on a whiteboard that included such budget line items as rent, food, water, video games, savings, candy, toys, furniture, toiletry and bike. Each was assigned a value from one to three points.

“You have 10 points or consider it the amount of money you make,” Correia instructed. “Now, choose the items you want until you reach 10 points and no more. And that will be your budget.”

The majority of the students prioritized rent and food, followed by video games, candy and bike. “I’m going to need a bike to get to work,” one student rationalized for adding the necessary transportation to the top of his priority list. “And I’m going have to eat, but I’m going to need a place to eat.”

Hogan Speaker Series

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Panelists share their insights into entrepreneurship

What guides you? How do you find mentors? How do you overcome failure? What advice would you give your younger self?

These questions and many more were posed to three diverse and accomplished community leaders who served as panelists during the Hogan Entrepreneurial Leadership Program speaker series on Nov. 15 in a packed Keifer Hall Room 9. Panelists Haelee Tallett ’18, Shane Hanson ’16 and Julie Morikawa navigated the questions with ease and decorum, freely sharing their personal and professional experiences with students, alumni and faculty, all eager to soak in knowledge and insight. 

Tallett is the founder, owner and lead designer of Ocean Creations, which she started as an online business and now has several brick-and mortar-locations. Alumnus Shane Hanson is founder and owner of Freedom Fiduciaries. Morikawa, a hospitality industry executive, is the president of non-profit ClimbHi, which creates bridges between high school and college students from education to career paths, and is dedicated to workforce development in Hawaii.

Hogan program director Roy Panzarella opened the discussion by asking the panel, “What is your ‘Why?’” or “Why do what you do?” 

Hanson shared that being an entrepreneur is something innate, that he would rather work 80 hours for himself than 40 hours for another corporation. He also shared that he came to Chaminade to play basketball and eventually participated in a competiton in which student groups created their own products and marketing plans. The fulfilling and exciting experience has remained with him and sparked his entrepreneurial spirit. 

Being an entrepreneur is more important than being a jewelry designer to Hallett. While her company’s product is jewelry, what really motivates her is bringing a sense of confidence and beautiful design to customers who wear or give jewelry as gifts. Jewelry is the means to achieving that goal of the entrepreneurial journey of ideation to product to customer satisfaction. 

When asked how to create sustainable products that are not as profitable, Morikawa replied, “Why do they have to be separate, sustainability and profitablity?” She described a federal grant that ClimbHi recently received that involves partnering with local environmental and sustainability-focused organizations to maintain and improve an important ahupuaʻa (land division) on Oʻahu.

The 90-minute panel discussion served its purpose. The community leaders on the panel thoughtfully answered questions. Students respectfully asked questions. And all left the room with an understanding and insight into how following one’s dream is what it takes to be fulfilled and to have a meaningful impact.

The next Hogan Program speaker will be Gary Hogan on Wednesday, Nov. 29 from 6 to 7:30 p.m. in Kiefer Hall Room 9. Hogan is the CEO of Hogan Hospitality Group and Hawaiian Hotels & Resorts, as well as CEO and Board Chair of Pleasant Travel Service. 

Amy Thompson of Mattel

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’98 alumna shares her role with a leading global toy company

A word of advice from Amy Thompson: be open. Open to new ideas. Open to diversity. And open to equality and inclusion. As executive vice president and chief people officer for Mattel, the ’98 Chaminade alumna oversees all global human resources functions, including compensation and benefits, organizational design and leadership development for the company.

Speaking virtually to students during the Dean’s Speaker Series, Thompson shared her impressive employment history. Before joining Mattel, she served as chief people officer for TOMS Shoes, where she successfully developed and implemented organizational plans to scale the company globally by elevating talent and direct-to-consumer capability. She also founded TOMS Leading Ladies, an organization dedicated to empowering and inspiring women leaders.

Prior to TOMS, she held several global HR leadership roles at Starbucks Coffee Company, as well as led HR teams and departments at Ticketmaster Corporation and Citysearch.com.

Amy Thompson addressed students during the Dean’s Speaker Series.

“I believe my formative experiences, including at Chaminade, shaped my future,” Thompson told attendees. “I came to Chaminade on a full athletic scholarship and, as an athlete, you have to be disciplined.”

The Dean’s Speaker Series is designed to bring private, nonprofit and public sector leaders who have achieved recognition in their respective fields to share their expertise and insights on a broad range of timely issues, as well as share the highlights, challenges and turning points of their individual career paths.

“The Speaker Series is intended to extend classroom learning,” said School of Business and Communication Interim Dean Annette Santos. “It’s a co-curricular experience where the integration between theory and practice is reinforced and realized.”

Another intention of the forum is to bring a diversity of social, cultural, economic and other business-related perspectives to the Chaminade community in order to engage in ways that inform and encourage sustainable business for good. 

“One of Mattel’s external recognitions that I’m really proud of is its standing with the Human Rights Campaign,” Thompson said. “In 2022, for the fourth year in a row, Mattel received a perfect score of 100 on the Human Rights Campaign Foundation’s Corporate Equality Index, the nation’s foremost benchmarking survey that measures corporate policies and practices related to LGBTQ+ workplace equality.’”

As chief people officer, Thompson is guided by several key questions: “Do employees feel supported? Can they be authentic? Do they feel that they belong?”

“We have three values that are foundational to Mattel,” Thompson pointed out in her PowerPoint slide. “Collaboration, Innovation and Execution, which leads to our pillars of leadership: build and drive culture, manage performance, support career growth, promote wellbeing and growth mindset.”

School of Business and Communication Senator and Intern, and United Nations Association of Chaminade University (UNAC) President, Jasmine Mondelo could clearly sense that Thompson immensely cares for Mattel’s culture and talent. She also believes that Mattel offers a prime business model that fosters and values employee relations.

“As a college student who will set out on my own career path after graduation, Amy Thompson and Mattel’s message of inclusivity, fairness and commitment to personal and professional growth is inspiring to me,” said Mondelo after attending the lecture. “Wherever I work, I would want to feel valued and respected as an employee, motivated to achieve success for myself and the company, and capable of continuously improving myself.”

Santos hopes that students will have several takeaways after attending and listening to these guest speakers. “1) I hope that students would be inspired by the personal and professional journey of the featured speakers in ways that enhance their educational experience,” she said. “2) Understand that personal and professional growth is a process that involves challenges and turning points on the way to wins and transformation; and 3) this event also provides opportunities for students to build their network, possibly creating meaningful connections with speakers or those in attendance.” 

Yin and Yang

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Thirty years later, two middle school besties will graduate in ’24

The last time they graduated was in 1994 from Mililani High School. And when May 2024 comes around, Rita Aponte ’24 and KerryLynn Vea ’24 will again don their caps and gowns, as they prepare to cross the stage of the Waikiki Shell to receive their bachelor’s degrees.  

BFFs since high school, Aponte and Vea were able to pursue their university degrees, thanks to Bank of Hawaii’s College Assistance Program (CAP), which allows its employees to get back on the path to obtaining their first four-year undergraduate degree with tuition reimbursement.  

Draped with lei, Rita Aponte, left, and KerryLynn Vea posed for their graduation photo from Mililani High School in 1994.

“The Bank started this program in 2016, and I started the following year,” says Aponte, Manager of Loan Operations with Bank of Hawaii. “And my bestie, KerryLynn, is also on this journey with me since we both always wanted to get our degrees.”  

Both Aponte and Vea chose to start their families at a young age, hindering them from attending college. The two friends since middle school always had plans to return to university, but family obligations and full-time jobs prevented them from entering the college system.

“I get emotional when I talk about CAP,” says Vea, who was in the credit union industry for 20 years before joining Bank of Hawaii in 2016 and is now its Assistant Vice President-Mortgage Compliance Analyst. “Before CAP, I was resigned not to get my college degree, rationalizing to myself, ‘Oh well, I don’t need a degree since I already have a career.’”  

The American Council of Education estimates that approximately 20 percent of graduate students and six percent of the much larger number of undergraduates receive some financial assistance from their employers to attend school. As many as a third of undergraduates in fields like business and engineering also receive tuition aid, which, on average, covers about one-third of the annual cost paid by post-secondary students.  

Initially, when Aponte and Vea enrolled in Bank of Hawaii’s CAP initiative, they were limited to four specific start times a year (January, April, July and October). Today, new applicants have the flexibility to enroll for courses on a monthly basis throughout the year, which is consistent with Chaminade’s online Flex program.  

“I’ve worked at credit unions where tuition assistance was always included in the employee manual book, but I never once saw it used,” Vea says. “Bank of Hawaii, on the other hand, vigorously promotes CAP and they champion it, putting funding behind it with no strings attached. The program is a 100 percent benefit to all employees.”  

Bank of Hawaii’s executives said they needed a partner that understood the Bank’s vision of what they wanted to achieve with its CAP program. However, they also wanted to make sure that the online learning experience was customized to the specific needs of the Bank’s employees since they wanted CAP to be “a real pillar and cornerstone of what Bank of Hawaii is all about.”

“We thought it was not only important to train our employees in specific banking-related issues, but also to help them expand their overall educational base,” says Peter Ho, Bank of Hawaii’s Chairman, President and Chief Executive Officer, in a video release. “From an education standpoint, the important thing is to really help shape the individual’s mind and spirit—and that’s what education is all about; that’s what college is all about.”  

Although, Aponte and Vea didn’t experience the traditional campus setting, they were able to take their classes online, via Chaminade’s Flex program model, allowing students to take one or two courses at a time—or more if they choose—as they work toward their degree. And the pace of coursework rests with them. They can complete online courses in as few as six weeks. Or, they can take their time, wrapping up a course in six months. Flex students are also able to complete courses wherever they are, even on the go.  

“It was a real struggle during the holiday season,” Aponte recalls. “Even when we went on vacation to Disney World, algebra came along with me.”  

KerryLynn Vea takes a break from her studies with her new son.
KerryLynn Vea takes a break from her studies with her six-week old granddaughter Ellie in 2018.

The Flex Online Undergraduate program is WSCUC-accredited (WASC Senior College and University Commission) and has a broad range of study disciplines, including business administration, criminology and criminal justice, historical and political studies, education and psychology. It is designed with working adults in mind, distancing itself from rigid term schedules and due dates to give students the flexibility they need to achieve a work-life-school balance and make progress toward reaching their goals.  

“I started at Leeward Community College for a semester and a half, but scheduling was really difficult,” Vea says. “I just couldn’t do it all with a full-time job, a family and attending classes; it was a lot.”  

Nor could Aponte.

“I didn’t think a college degree was in the books for me,” Aponte asserts. “It was always nagging at me to get my bachelor’s, but I used time and cost as excuses not to pursue it. And now I’m motivated to finish this and I can’t wait.”  

Thirty years will have elapsed by the time Aponte and Vea attain their bachelor’s degree, and through the three decades, they’ve raised families, enjoyed successful careers and supported each other through both good times and bad.  

“Getting the bachelor’s degree with Rita couldn’t get any better,” Vea says. “I always say I’m the Yin because I’m more subdued and quieter, and she’s the Yang because she’s more outgoing and vocal. We might be opposites, but through this college process, we’ve depended on each other and have been each other’s greatest cheerleader.”      

Dean’s Speaker Series

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Eric Fujimoto ’94 advises students to persevere and show humility

The best rate of return and the stock market ticker symbol to keep a close eye on is YOU or ME. Sage advice from Ho‘ea Wealth Advisory Group Principal Eric Fujimoto, the guest speaker of the School of Business and Communication’s inaugural Dean’s Speaker Series. In his address to students, the 1994 Chaminade MBA graduate and Board of Regents member advised attendees to double down and invest in themselves.  

“There is nothing wrong with making money,” said Fujimoto, who was ranked Barron’s Top 1,200 Financial Advisors and #1 in Hawai‘i and Forbes Best-in-State Wealth Advisors from 2018-2023. “But, do it ethically and use it to better your community. Shift the focus from money to people.”  

The Dean’s Speaker Series is designed to bring private, nonprofit and public sector leaders who have achieved recognition in their respective fields to share their expertise and insights on a broad range of timely issues, as well as share the highlights, challenges and turning points of their individual career paths.

The intent of the forum is to bring a diversity of social, cultural, economic and other business-related perspectives to the Chaminade community in order to engage in ways that inform and encourage sustainable business for good.  

Ho‘ea Wealth Advisory Group Principal Eric Fujimoto Eric Fujimoto shared his story and advice with students.

“The impetus for the Series is to provide co-curricular and extra-curricular opportunities for students to augment what they are learning in the classrooms with relevant and high-impact experiences,” said School of Business and Communication Interim Dean Annette Santos. “Ultimately, this event has an underlying call to action to students who are reminded that they are empowered to create a sustainable future that reflects the values and the priorities of their communities through the knowledge they glean from their educational experience at Chaminade.”  

Awarded the US Small Business Administration’s Small Business Person of the Year for the City and County of Honolulu in 2020, Fujimoto’s wealth of experience not only includes offering solid financial advice to his clients, but also serving as a member of various nonprofit organizations, including Drug Free Hawai‘i, Central Union Church and, one that he is particularly eager to help, Unity Prom, which is an effort to provide students with disabilities the experience of a normal high school prom.  

“We were the students and they were the teachers,” said Fujimoto, choking up in a video address that he played during his Monday evening talk. “The Ho‘ea Foundation is a proud sponsor of this event, which gives these high schools the chance to enjoy what other kids their age experience every year. And we’re always looking for dates, so if anyone wants to be a prom date, contact her—pointing to Jill Higashi, Chaminade’s Assistant Vice President of Advancement.”  

After Fujimoto’s talk, freshman baseball player Jacob Villacorte said he learned a lot, and the message of perseverance and giving back to the community especially meant a lot to him. “There were things I didn’t know about,” said Villacorte. “It was a good learning experience.”  

Consistent with Chaminade’s mission of community service, the Speakers Series is framed around the theme, “Sustainable Business for Good,” which also aligns with Chaminade’s CIFAL designation. Speakers are selected based on their demonstrated commitment to transforming lives and advancing communities.  

“I’ve had the privilege to visit other universities, but Chaminade is the only one where you feel a sense of community that genuinely wants you to succeed,” Fujimoto said. “The people here care about you; they put great ideas in front of you; so you were right to choose Chaminade.”  

Santos hopes students will feel the same way after they attend the Speakers Series.  

“There are several takeaways that I hope will resonate with students,” Santos said. “The first is to be inspired by the personal and professional journey of the featured speakers in ways that enhance their educational experience; the second is to understand that personal and professional growth is a process that involves challenges and turning points on the way to wins and transformation; and the third is to provide opportunities for them to build their network, possibly creating meaningful connections with speakers or those in attendance.”  

Gesturing as if he was steering a car on the H-1 freeway, Fujimoto made one final point to the students: they are in the driver’s seat and they determine the course of their destiny. “If you were just to turn the car by one degree, what do you think would happen,” he posed to the students. “You will end up at a different destination.”        

Enterprising Minds

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Teams to compete in Silversword Business Competition

Game on! In a Shark Tank-like competition, teams of students will compete in an entrepreneurial 18-week contest, vying for the grand prize of $2,000. The catch: the product or the service must have some element of sustainability.  

“Your idea has to address any of the CIFAL Center’s 17 Sustainable Development Goals (SDG),” explained Asoke Datta, EdD, School of Business and Communication’s Assistant Dean, outlining the competition’s rules. “It has to be profitable, not just in terms of revenue, but for the greater good of society.”  

Without revealing too much about her strategy, Carol Nacario ’23, a senior in the School of Business and Communication, is concerned with all the “waste” that she sees around her. The environment, like many in her generation—led by Greta Thunberg and the Sunrise Movement, a youth-led political organization urging increased attention to climate change—is an issue that needs to be kept in the forefront of people’s minds.  

Students participating in the Silversword Business Competition include, from left, Peyton Haleamau, Michalla Burtado, Alyssa Torres (kneeling), Emma Rosales and Carol Nacario.

“Deciding on a final project will be the most difficult challenge,” shared Nacario with other students who attended Day 1 of the competition. “My target audience will be the campus.”  

Academic competitions play an essential part in learning for students. Participation offers a hands-on opportunity for students to apply the knowledge and principles they have gained in the classroom and apply it to real-work situations. These competitions foster such skills as leadership, teamwork and communication. They can also be a great way to make new connections and friends.  

School of Business and Communication interim dean, Dr. Annette Santos, issued her first challenge to the students: recruit others to join their teams. “It can be a team of two to five students,” said Santos via a live video feed from Guam. “However, at least one of the team members has to be from the School of Business and Communication.”  

A business major, Peyton Haleamau ’25, convinced second year forensics science majors, Emma Rosales ’25 and Michalla “Meeks” Butardo ’25, to be on her team. Having never taken a business course, Rosales and Butardo consider their lack of entrepreneurial savvy as their major challenge.  

“We’ll be here as advisors and mentors,” marketing lecturer Wera Panow-Loui, MBA, told the students. “Last year, I opened my house up to a team of students who were producing jewelry out of microplastics reclaimed from the beach and in the ocean. And I also fed them.”  

Datta suggested to find team members who are in different disciplines, from art and interior design to nursing and data analytics. “You want a wider perspective than just business,” he said. “That’s what entrepreneurs do—they get creative. And, if they fail, what they learn from that failure determines how they succeed the next time.”

Each team will be given $250 seed money to use at its discretion. The School of Business and Communication’s Advisory Board members, who are providing the funding for the seed money, will also be available as mentors.  

When the competition was launched in 2021, the plan was to have students open and manage a pop-up concession on campus. Because COVID-19 was still a factor, another approach was decided: the School invited students to participate in a business competition that would allow them to show off their creativity, their ability to work with others and their aptitude in everything from marketing to accounting and customer service.  

“Think of this competition as an incubator of ideas,” said Dr. Eduard Merc, who is Chaminade’s MBA director. “You’ll have the chance to work alongside your professors and the opportunity for experiential learning that goes beyond theory.”  

Students’ final presentation will take place on Nov. 16. Each team will be assessed by sales/revenue, social media likes and shares, and their profit-and-lost statement.  

“And your business must align with the sustainable approach,” Santos emphasized. “In developing your business plan, take into account these considerations: 1) Identify future needs; 2) Identify technology to serve that need; and 3) How will you deliver the need, through what channels of distribution?”  

Their time starts now!