Chaminade University of Honolulu

Hogan Entrepreneurs Program

Enterprising Minds

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Teams to compete in Silversword Business Competition

Game on! In a Shark Tank-like competition, teams of students will compete in an entrepreneurial 18-week contest, vying for the grand prize of $2,000. The catch: the product or the service must have some element of sustainability.  

“Your idea has to address any of the CIFAL Center’s 17 Sustainable Development Goals (SDG),” explained Asoke Datta, EdD, School of Business and Communication’s Assistant Dean, outlining the competition’s rules. “It has to be profitable, not just in terms of revenue, but for the greater good of society.”  

Without revealing too much about her strategy, Carol Nacario ’23, a senior in the School of Business and Communication, is concerned with all the “waste” that she sees around her. The environment, like many in her generation—led by Greta Thunberg and the Sunrise Movement, a youth-led political organization urging increased attention to climate change—is an issue that needs to be kept in the forefront of people’s minds.  

Students participating in the Silversword Business Competition include, from left, Peyton Haleamau, Michalla Burtado, Alyssa Torres (kneeling), Emma Rosales and Carol Nacario.

“Deciding on a final project will be the most difficult challenge,” shared Nacario with other students who attended Day 1 of the competition. “My target audience will be the campus.”  

Academic competitions play an essential part in learning for students. Participation offers a hands-on opportunity for students to apply the knowledge and principles they have gained in the classroom and apply it to real-work situations. These competitions foster such skills as leadership, teamwork and communication. They can also be a great way to make new connections and friends.  

School of Business and Communication interim dean, Dr. Annette Santos, issued her first challenge to the students: recruit others to join their teams. “It can be a team of two to five students,” said Santos via a live video feed from Guam. “However, at least one of the team members has to be from the School of Business and Communication.”  

A business major, Peyton Haleamau ’25, convinced second year forensics science majors, Emma Rosales ’25 and Michalla “Meeks” Butardo ’25, to be on her team. Having never taken a business course, Rosales and Butardo consider their lack of entrepreneurial savvy as their major challenge.  

“We’ll be here as advisors and mentors,” marketing lecturer Wera Panow-Loui, MBA, told the students. “Last year, I opened my house up to a team of students who were producing jewelry out of microplastics reclaimed from the beach and in the ocean. And I also fed them.”  

Datta suggested to find team members who are in different disciplines, from art and interior design to nursing and data analytics. “You want a wider perspective than just business,” he said. “That’s what entrepreneurs do—they get creative. And, if they fail, what they learn from that failure determines how they succeed the next time.”

Each team will be given $250 seed money to use at its discretion. The School of Business and Communication’s Advisory Board members, who are providing the funding for the seed money, will also be available as mentors.  

When the competition was launched in 2021, the plan was to have students open and manage a pop-up concession on campus. Because COVID-19 was still a factor, another approach was decided: the School invited students to participate in a business competition that would allow them to show off their creativity, their ability to work with others and their aptitude in everything from marketing to accounting and customer service.  

“Think of this competition as an incubator of ideas,” said Dr. Eduard Merc, who is Chaminade’s MBA director. “You’ll have the chance to work alongside your professors and the opportunity for experiential learning that goes beyond theory.”  

Students’ final presentation will take place on Nov. 16. Each team will be assessed by sales/revenue, social media likes and shares, and their profit-and-lost statement.  

“And your business must align with the sustainable approach,” Santos emphasized. “In developing your business plan, take into account these considerations: 1) Identify future needs; 2) Identify technology to serve that need; and 3) How will you deliver the need, through what channels of distribution?”  

Their time starts now!    

One Year MBA: Smart Track to a Degree

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Mia Vallero, MBA ’23, visited Nara, Japan four years ago. She remembers seeing the deer at Nara Park, and how playful and eager they were to be fed crackers by visitors. This past August, she returned to the same prefecture but this time the trip was part of the Chaminade University One Year MBA degree program, and she noticed the deer were not as lively as she remembered.

“It forced me to reflect on the tourism industry in Japan and in Hawaii,” Vallero ruminates. “I’m glad I had the opportunity to think twice about the use of wildlife for tourism and entertainment.”

Thinking deeply about business practices, culture, and economic impact and sustainability are all part of Chaminade’s One Year MBA program of which Vallero entered in the fall of 2022. The recent trip to Japan was one of the final segments of the program, as she traveled with eight fellow MBA candidates, her professor Dr. Caryn Callahan, and the Interim Dean of the School of Business and Communication Dr. Annette Santos. 

Considered the messengers of the gods, Nara's over 1000 deer have become a symbol of the city and have even been designated as a natural treasure.
Considered the messengers of the gods, Nara’s over 1000 deer have become a symbol of the city and have even been designated as a natural treasure.

A customer service manager at Aloha Freight Forwarders, Vallero enrolled in the One Year MBA program for the experience and skills she would gain to expand opportunities for her future. 

Likewise for fellow MBA candidate Joshua McDonough who earned his bachelor’s degree from Boston University. Both Vallero and McDonough belong to the second cohort of the One Year MBA program, which they will complete this September 2023. The first cohort of students entered in the fall of 2021 and earned their MBAs in September 2022. A third cohort will begin this September 2023 and will conclude in September 2024. All graduates have the option to participate in Chaminade’s commencement ceremony the following May of their program completion.

As an executive program designed for people who have work experience, the One Year MBA program provides valuable resources, credentials, and professional and practical classroom and real world exposure to its graduate students. In-person classes held every other Saturday on campus are supplemented by online course work and travel abroad, which is largely sponsored by Chaminade. The first cohort traveled to New Zealand and the international destination for the third cohort is yet to be determined. 

“Through this MBA program, I look to broaden my business perspective, grow my professional network and enhance my leadership, communication and critical thinking skills,” McDonough says.

On the recent trip to Japan, MBA candidates visited such businesses and organizations as  the Luxottica eyeglass frame factory, the Masunaga Optical Company, Daiko Advertising and Asahi Beer Suita Brewery. They also attended a baseball game at Koshien Stadium and enjoyed a private meeting with Kazuhiro Tanabe, a director of the stadium. 

Visiting the eyeglass and optical companies was particularly relevant since students were tasked to study the industry in preparation for their trip to Japan. They compared the operations of two different manufacturers, with one based in Milan, Italy—but has a presence in Japan— and the other based in Japan. They researched how a progressive, modern approach differs from a more traditional business model, and how they market, manufacture and distribute their products. 

MBA candidates got to visit the Megane Museum, where visitors learn about the history of glasses, and the more than 200 steps involved in making a pair.
MBA candidates got to visit the Megane Museum, where visitors learn about the history of glasses, and the more than 200 steps involved in making a pair.

“There’s nothing like getting students out into the field,” says Dr. Caryn Callahan, who has been teaching the One Year MBA program since its inception. “You can read textbooks and study in the classroom, but by traveling abroad we were able to meet with the presidents of companies, and were greeted warmly by high-level management. The students had researched the companies, and they were well prepared before going into these meetings”

Dr. Annette Santos agrees and recognizes the valuable experience students received by seeing Japanese business cultures through a western lens, learning about the diversification of industries, and understanding the differences and similarities between eastern and western ways of conducting business.” 

“Each curated tour, visits to manufacturing companies, meetings with heads of organizations was a professional and personal growth opportunity for our students,” Santos says. “Students  asked very good questions, such as, ‘What is it like to be a leader?’ as well as  about production and supply chain. It was really nice to see the students’ critical-thinking capacity, as reflected by the questions they asked the leaders.”

On September 16, the School of Business and Communication will hold a banquet for the graduating One Year MBA class, as well as for the new cohort of students entering the program to begin their 12 month journey, which will also conclude with international travel.

“Our international study trips transform students’ understanding of business and provide a wonderful opportunity of exposure to other cultures and local business practices,” says Dr. Eduard Merc, who is Chaminade’s MBA director. “Additionally, the academic trip gives participants a comprehensive overview of trends in business and an in-depth view into companies currently operating in the Asia Pacific region. 

“At the School of Business and Communication, we believe in the importance of our students seeing firsthand the strategies that international businesses have pursued to take part in the explosive growth of Asia, and how these companies effectively adapt to the ever-changing business, social, and political landscapes in which they operate,” Merc adds. “This supplements their MBA classroom learning in significant ways by learning directly from business leaders.”

The banquet will be bittersweet for the outgoing students whose lives for the past year were filled with the collegiality of their close-knit class. Now as alumni, they belong to Chaminade’s global network. And like many of his fellow MBA ’23 graduates, Ethan Dayton had a vision for what he hoped to accomplish a year ago when he started the curriculum. 

“My goal at the end of this program is to have amassed new knowledge,” wrote Dayton, a year ago, “and skills that expand my career path options.” 

Indeed, by all accounts, his and the entire cohort’s goals were beyond achieved. 

‘Sudisfaction’ Guaranteed

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Brothers establish essential men’s care

In 2020, Jacob Fernandez ’23 was in flight school until he was grounded by a once-in-a-lifetime pandemic. With only 50 hours left to earn his private pilot license, the California native made, what he described, “as a spontaneous decision” to fly in a completely different direction—towards Hawaii.

“I had a friend who was going to Chaminade, and he told me it was a great school,” Fernandez says. “So, I decided to do my due diligence, and I looked into the nursing program, which I’ve always been interested in. Ironically, my friend decided he didn’t like nursing so he dropped out, but here I am in my final year.”

Unfortunately, the COVID-19 pandemic took higher education into unprecedented times. The necessary pivot from in-person to online teaching and learning proved to be difficult for many students, educators and administrators. Undergraduate nursing programs faced an even more complex decision because large portions of the curriculum rely on hands-on clinical experience. Ultimately, most programs completed the remainder of the Spring 2020 semester remotely, while the Fall 2020 semester looked different for many programs, some moving forward with in-person learning, others virtual.

Jacob Fernandez holds one of Broessentia’s handmade soaps.

On a positive note, there were opportunities for students to develop interventions and improve their experience, including changing the environment, learning via virtual gatherings, responding to the flexibility of faculty, undertaking supplemental learning and pursuing intentional self-care. 

That last point of self-care resonated with Fernandez and his older brother, Chris Fernandez. “Growing up, our mother would make natural, personal care products, which made us more conscious of what we used on our bodies,” says Jacob Fernandez. “So, my brother and I started a company that focuses on men’s personal care, and called it Brossentia.”

A portmanteau of brother and essential, Brossentia officially launched online on May 17, 2020, offering a line of natural, handcrafted bar soaps, which are made with a base of olive, coconut, jojoba or sustainable palm oil.

In between his nursing studies and starting an online business, Fernandez decided to enroll in the one-year Hogan Entrepreneurial Program, which he now credits for teaching him some valuable business skills. 

“The Hogan Program has provided insightful experiences through listening to entrepreneurs and hearing their journeys towards success,” Fernandez says. “It was inspiring to hear them speak about how they overcame their diversities and challenges.”

At the April 2023 Hogan Entrepreneurial Leadership Program Induction/Graduation Ceremony, Fernandez was honored with this year’s “In the Arena” Award for outstanding entrepreneurship. It was a well-deserved recognition, according to Hogan Entrepreneurial Program Director Roy Panzarella, Ph.D.
“Jacob will be a senior in the nursing program, which is one of the toughest and most demanding programs we have at Chaminade today,’” Panzarella says. “He’s also the first nursing major to be a Hogan Entrepreneur.”

Along with the objective to create a business and a product, the brothers conducted market research, which ranged from consumer type and market size to earth-friendly packaging and trends. Unlike commercial brands, Jacob and Chris Fernandez handcraft each bar in-house—literally, in their mom’s Hermosa, Calif., kitchen—to ensure the highest quality control. They also developed their own molds, using material that they bought from Home Depot. 

Their cold-process soap is made by combining oils and sodium hydroxide lye, which causes a chemical reaction called saponification. In the process, they get to choose the oils, scents, colorants and any other ingredients. Their line of soaps includes Bay Citrus, Black Moss, Crisp Mint and the popular Goated, which is made with oatmeal, a combination of oils, shea butter, essential oils of spearmint and eucalyptus and, yes, goat’s milk.

“Our competitors use drop-ship soap, which means they buy their soaps from a manufacturer and brand it as their own,” Jacob Fernandez explains. “Our cold-process soap is tedious, and it takes about a month for our soaps to cure.”

As Brossentia business takes off, Jacob Fernandez remains grounded, following the Hogan Entrepreneurial Program’s motto, “Doing business things that make social sense. Doing social things that make business sense.” 

“I would say that our business aligns with the Marianist value of family spirit,” the 22-year-old says. “Through shared experiences, we plan to partner with grassroot organizations that promote and expand quality mental healthcare for men, donating one percent of our sales to nonprofits.

“Chaminade has put me in a better position to become a registered nurse,” Jacob Fernandez continues. “Balancing life, studies, clinical hours, a part-time job and Brossentia can be demanding. Going into my fourth year, I feel like I need to fit a few more pieces into the puzzle before graduating, but I am excited for the future.”

As Brossentia’s tagline goes: Sudisfaction Guaranteed.

Dreams Come True

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Faith Chang ’23 fulfills her lifetime dream

When she walks across the stage during the 65th Commencement, Faith Chang will have achieved one of her lifelong dreams: to earn a bachelor’s degree in Business Administration. For the newly minted alumna, the four-year Chaminade experience has only strengthened and bolstered her beliefs in community service and religious faith.

“I’ve always believed in helping the community ever since I was a kid,” says Chang, the 2023 recipient of the Hogan Entrepreneurial Leadership Program’s Aloha Spirit Award. “During my freshman year, I participated in a Service Learning opportunity at Kaimuki High School, where I helped high-school students with any of their class projects.”

Having the opportunity to intern while still studying affords college students a chance to build a professional network with industry leaders, and to hone their skills before entering the workforce. Internships also allow the intern to figure out one’s true passion.

For Chang, this meant following a path to seek a position with a nonprofit group, which could utilize what she learned at Chaminade and what she experienced as an intern with Make-A-Wish Hawai‘i.

Chaminade President Dr. Lynn Babington, left, and Christine and Glenn Hogan congratulate Faith Chang for her 2023 Hogan Entrepreneurial Program’s Aloha Spirt Award.
Chaminade President Dr. Lynn Babington, left, and Christine and Glenn Hogan congratulate Faith Chang for her 2023 Hogan Entrepreneurial Program’s Aloha Spirt Award.

“Faith was also an intern with Chaminade University’s Economics Education Center for Excellence (EECE) from 2021-2022,” says EECE director and associate professor, Dr. Guanlin Gao. “During her time there, she identified and adapted over 50 lesson plans in economics, personal finance and Hawaiian history for K-12 teachers. In addition, she presented her lesson plans and shared the resource pool she built with over 30 local public school teachers at the EECE 2022 Summer Workshop, which benefited the teachers and ultimately the next generation.”

During her stint with Make-A-Wish Hawai‘i, Chang interned with the Finance and Operations department, where her financial responsibilities included processing donations and payments, paying vendors, ensuring the monthly financial statements are accurate, and preparing for the annual budget, financial audit and Form 990.

“We rely a lot on our interns,” says Shari Young, Make-A-Wish Hawai‘i’s Director of Finance, who supervised Chang during her internship. “Faith had all the qualifications that we require of our interns, including being an active community member, a willingness to grow and learn, and she possessed the heart for our mission.”

A survey by the National Association of Colleges and Employers indicates that the starting salary for college graduates who completed an internship and were employed in a private, for-profit company was $53,521, while those who didn’t complete an internship started with an average of only $38,572. The same study found that 72.2 percent of college graduates with internship experience got a job offer, in contrast to 36.5 percent for those who didn’t complete one. These numbers indicate that pursuing an internship during your college years can add a competitive edge on the side students, increasing their opportunity to get a well-paying job after graduation.

The same held true across industry sectors—nonprofit ($41,876 vs. $31,443), state/local government ($42,693 vs. $32,969), and federal government sectors ($48,750 vs. $42,501).

“I sought the internship to enhance my resume, and gain a better understanding of nonprofit finance operations and expenses,” says Chang who won this year’s Hogan Entrepreneurial Program’s Aloha Spirit Award, which is given to a student who best embodies the spirit of the program. “Another takeaway from this internship was the reward of working with a nonprofit organization, like Make-A-Wish Hawai‘i, which is dedicated to the community, granting wishes and providing little girls and boys a lifetime of joy during a trying stage in their lives.

“I remember this one girl’s wish was to have a playground built in her backyard,” Chang recounts. “And when it was time for the reveal, her reaction and joy made me cry. And I immediately sent the video to my parents. It was just so heartwarming.”

With her expanded skill set, Gao predicts that Chang will continue her journey of making a real-world difference. “She is involved in so many community projects, including Chaminade’s Compassionate Cat Counting project, ‘Inana sustainability program, Earth Day thrift sale, as well as her church service at the Inspire Church conference,” Gao adds. “She has raised funds to sponsor children in Guatemala, as her passion is to make a real-world difference and give back to the community.”

Hawaiian Leadership Values

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’19 MBA graduates co-author book for future leaders

Dressed in a tank top, shorts and slippahs, Nolene Gega ’19 scouted the streets of Kalihi, shopping around for a commercial printer. She finally found one that agreed to print a book, which she and nine other then-MBA Chaminade students co-wrote for their Island Business Po‘okela capstone project. “Hawaiian Values for Future Leaders: Definitions & Stories” was born from the idea that no reference book exists that highlights the importance of Hawaiian leadership values.

“The intent was to make a book that could be shared and approachable,” says Gega, a military veteran who was deployed to Kuwait from 2011-2012 and embedded as a civilian in Afghanistan from 2012-2014. “Every single book on Hawaiian values is so dense, and we wanted ours to be a sort of quick guide.”

Spearheaded by Gega, the 50-page book covers a series of key Hawaiian values, including Aloha, Cooperativeness (Kūpono), Humility (Haʻahaʻa), Helpfulness (Kōkua), Generosity (Lokomaikaʻi), Patience (Hoʻomanawanui), Hospitality (Hoʻokipa), Unity (Lōkahi), Courage (Koa), Responsibility (Kuleana) and Dignity (Hanohano). According to Gega, these 10 values were chosen based on the commonality of Lili‘uokalani Trust Trustee Thomas K. Kaulukukui’s journal Hūlili Vol. 10 and George S. Kanahele’s book Kū Kanaka–Stand Tall: A Search for Hawaiian Values.  

Shawn Uehira, left, and Nolene Gega co-wrote a book about Hawaiian leadership values.
Shawn Uehira ’19, left, and Nolene Gega ’19 co-wrote a book about the importance of Hawaiian leadership values among local businesses.

“It’s a tool for storytelling,” said Gega’s fellow MBA graduate and co-author Shawn Uehira ’19, who tapped retired Hawaiian Electric executive and current President of the Collaborative Leaders Network, Robbie Alm, for his mo’olelo about Aloha, Lōkahi and Pu’u (sharing with future leaders). “We didn’t want our book to turn into a MLA-style manual. We even included blank pages in between the chapters so people could write down their own stories to share for future generations.”

In addition to Gega and Uehira, other contributing MBA cohort members included Tiana Brede ’19, Auli‘I Mafi ’19, Jeffrey Pi‘imauna ’19, Cliffton Pires ’19, Dan Scroggins ’19, Faisha Solomon ’19, Kim Spring ’19 and Xiao Yi ’19. Each was responsible for choosing one of the values and finding a storyteller who would be willing to share his/her perspectives regarding that particular value. Among the storytellers and community leaders are Cindy Asada, Director of Guest Relations at Four Seasons Hualalai;  Esben Borsting, Chaminade’s Director of Native Hawaiian Partnerships; Ed Demello, owner of Emerald Isle Plumbing; Kristiana Kahakauwila, “This is Paradise: Stories” author; Hinaleimoana Wong-Kalu, O‘ahu Island Burial Council; Anne Matute, Cromwell owner; Elizabet Sahtouris, Chaminade professor; Lilette Subedi, Director of Resource Development for the Whitmore Economic Development Group; Ramsay Taum, owner of Life Enhancement Institute of the Pacific; and Michael Toyama, Senior Principal with Bowers & Kubota.

“I contacted Lilette, a Native Hawaiian practitioner and Indologist, whom I met while she was a Navy contractor,” Gega said. “We met in ‘Aiea under a tree, and we just talked for hours about what it meant to be a Native Hawaiian. It was truly inspiring.”

When asked about the meaning of Haʻahaʻa, Subedi offered an anecdote, relating to a past event during which she was asked to speak about her role as the Sex Equity Coordinator for the state of Hawai‘i.

“I thought, ‘Oh my God! I need to sound smart,” Subedi recalled. “I prayed on it and went up and spoke. It didn’t matter the number of people because you start don’t look at that, you speak from the heart and just be who you are. It was well received.”

After giving this talk, Subedi learned not to be shy. “I fought and changed my path,” she added. “I learned to be assertive, not aggressive. I learned to stand and be who I am, as who I always was. Not in the mindset of being Hawaiian, just being me!”

A common question posed among all the interviewees was: Is there anything you feel is important to share today with future leaders? While the answers varied, from individual kuleana to community lōkahi, all believed in sharing aloha.

“Aloha means so many different things for each person,” Gega noted. “There’s no one true definition. I believe Aloha is that thing when all of the right things happen at the right time, and the right place for our good and the good of others, which means it comes from within you. It is something you have to bring to the situation as much as you receive in the situation.”

First-Place Winners

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Chaminade Edges out Nine Other Teams to Capture IACBE Award

As guest speaker during the Hogan Entrepreneurial Leadership Graduation/Induction, Michael Rose ’23 spoke highly of his fellow graduates, commending them for recently winning the Best Practices Award at the International Assembly for Collegiate Business Education (IACBE) Competition in Orlando, Florida.

“There were a lot of late nights, and a lot of data to absorb and synthesize,” said Rose during the Graduation/Induction ceremony. “We worked hard as a team to bring home this award.”

Rose, along with classmates Epifania Petelo, Ashley Yoshikawa, Michael Rose and Tino Colleo presented to a billion-dollar boat manufacturer, Correct Craft, which chose their findings and recommendations on optimizing the company’s supply chain to mitigate risk and maximize efficiency.

The Chaminade Team included professors Richard Kido, Eddie Merc, Dean of the School of Business and Communications Bill Rhey, Wera Panow-Loui and Guanlin Gao, and students Michael Rose, Ashley Yoshikawa, Epifania Petelo and Tino Colleo.

“It was a great way to apply my learning in the classroom to a real-life issue,” Petelo told Talanei News. “It also gave me networking opportunities and an avenue to expand beyond the island community.”

Mentored by professors Guanlin Gao, Richard Kido, Eddie Merc and Wera Panow-Loui, the students’ presentation, according to School of Business and Communication Dean, Bill Rhey, was “the most professional, both in depth of content and professional delivery, that he has ever seen.”

“It wasn’t just good,” praised Rhey of the Chaminade Team’s presentation, “it blew me away. It’s always wonderful to share our students’ accomplishments, and they’ve made us so proud of their accomplishments.”

According to IACBE.org, it is the leading outcomes-based professional accrediting organization for business programs in student-centered colleges and universities throughout the world. The IACBE exists to promote, develop, and recognize excellence in business education.

IACBE judges noted “the winning presentation demonstrated excellence, as it pertains to an institution’s or program’s assurance of learning activities or quality enhancement initiatives.”

To win the award, the Chaminade Team submitted a well-written, carefully edited, and organized description of the poster presentation, including a brief abstract, a detailed description of the methods used for measuring outcomes and conclusion(s) drawn from the assessment results. The submission also provided recommendations based on the conclusion(s) and next steps for further supporting the assurance of learning activities or quality enhancement initiatives. 

“It was an incredible experience for our students,” said Dr. Guanlin Gao. “They worked really hard to put together their presentation, and we couldn’t be any prouder.”