School of Business and Communication
SCHOOL OF BUSINESS AND COMMUNICATION
The power of communicating effectively shouldn’t ever be underestimated. Effective communication can change minds. It can move people, stir them. It can trigger tears or laughter. “The art of communication,” speechwriter James Hume said, “is the language of leadership.”
Indeed, it is.
And that’s all the more true in the Digital Age—the age of “going viral” and of nearly instantaneous impact. When the medium can be just as important as the message, and when there’s always a new or emerging digital platform to get comfortable with.
Our Communication major is designed to help you serve as a leader, whatever your specialization. Our coursework offers a broad-based set of skills, with key opportunities along the way for developing passions, pursuing individualized learning and taking on internships.
Integrated Marketing: Modern marketing is interdisciplinary—pulling not only from communication but from business, economics, sociology, and politics. A marketing professional working today needs to be comfortable with a diverse team of experts, developing successful strategies for communication that incorporate approaches and ideas across sectors.
Our marketing program prepares you for the challenges and wide opportunities of the field. Students thrive with experiential learning, faculty mentorships, and internship opportunities.
Mass Media: There’s no such thing anymore as a print journalist or a TV reporter. All journalists are required to have a broad base of multimedia skills, and our program reflects that fact. Students get hands-on instruction in multimedia storytelling while also receiving foundational instruction in writing, creative direction and visual presentation.
Our Mass Media coursework also weaves in the latest technologies and trends, offers opportunities for peer-to-peer collaboration and experiential learning, and ensures students finish their degree with vital on-the-job internship experience.
Experiential Learning Opportunities
Learn the newest strategies of communicating and building relationships with consumers through the internet, sponsorships, and events. Get a grounding in the traditional communication tools of advertising and personal selling. Learn how creativity is driven by strategy, and how all of it fits into the needs of the organization. Get the opportunity for hands-on experience with the tools of the trade: video, print, and web.
Service-learning projects will give you the opportunity to help others with your creativity, while receiving course credit. You’ll receive real-world public relations experiences by promoting a project that benefits low-income families and the homeless.
Participate in competitions, often with classmates in a team. Chaminade teams have won national awards at the American Advertising Federation student competition, among others.
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Chaminade University of Honolulu is accredited by WASC Senior College and University Commission.
Chaminade’s School of Business and Communication is accreditation by the International Accreditation Council for Business Education (IACBE) >>
Our faculty members are leaders in their fields. They believe in the power of personal experience—stressing mentorship, collaboration and project-based learning inside and outside the classroom.