Communication

B.A. Communication

The power of communicating effectively shouldn’t ever be underestimated. Effective communication can change minds. It can move people, stir them. It can trigger tears or laughter. “The art of communication,” speechwriter James Hume said, “is the language of leadership.”

Indeed, it is.

And that’s all the more true in the Digital Age—the age of “going viral” and of nearly instantaneous impact. When the medium can be just as important as the message, and when there’s always a new or emerging digital platform to get comfortable with.

Our Communication major is designed to help you serve as a leader, whatever your specialization. Our coursework offers a broad-based set of skills, with key opportunities along the way for developing passions, pursuing individualized learning and taking on internships.

Experiential Learning Opportunities

Learn the newest strategies of communicating and building relationships with consumers through the internet, sponsorships, and events. Get a grounding in the traditional communication tools of advertising and personal selling. Learn how creativity is driven by strategy, and how all of it fits into the needs of the organization. Get the opportunity for hands-on experience with the tools of the trade: video, print, and web.

Service-learning projects will give you the opportunity to help others with your creativity, while receiving course credit. You’ll receive real-world public relations experiences by promoting a project that benefits low-income families and the homeless.

Participate in competitions, often with classmates in a team. Chaminade teams have won national awards at the American Advertising Federation student competition, among others.