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Silverswords Business Competition

March 23, 2022

Students and faculty who participated in the Silversword Business Competition

It started with a suggestion.

Private wealth advisor Eric Fujimoto, MBA ‘94, who is chair of the School of Business and Communication’s Advisory Board, encouraged the university to craft a real-life business experience for undergraduates. The idea: help them understand all the skills required to run their own venture.

At first, the plan was to have students open and manage a pop-up concession on campus.

But then another approach was decided: in Fall 2021, the School invited students to participate in a business competition that would allow them to show off their creativity, their ability to work with others and their aptitude in everything from marketing to accounting and customer service.

Student teams came from accounting, economics, marketing and social media courses.

Dr. Bill Rhey, School of Business and Communication dean, said each team got $250 in start-up money—which was paid back at the end of the competition—and were told they’d be judged on their net profit, their “business for good” approach and their social media impact. Each of the four teams also had a faculty coordinator and mentor during the competition, which ran from October to December.

And the winners were promised a big reward: $2,500.

Washed Ashore with their $2500 check for winning the Silverswords Business Competition

That winning team was called Washed Ashore, and they created jewelry out of microplastics reclaimed from Hawaii beaches. The idea was an instant hit, and they plan to keep the business alive.

“Living in Hawaii, you go to the beach often,” said student Kelsie Inoue, who was on the five-student Washed Ashore team. “While you’re there, you usually see trash and plastic washed up on the beach. We thought about how these microplastics could be repurposed in a way that would bring awareness to keeping our beaches clean and the impact we make. By making necklaces sourced from the microplastic and sea glass found on the beach, our customers wear a reminder of the difference we can make.”

From the outset, Inoue said, the team wanted to create a business with a strong mission.

And they knew their environmentally conscious message would appeal to lots of younger people, including their peers. That’s why they started by creating an Instagram account with college students as their target audience. Their @washedashore808 handle kept hundreds of customers updated on their product lines, upcoming sales, environmental impact and when they were sold out of certain items.

“The biggest takeaway from this competition was that you always need to adapt,” Inoue said. “Sometimes, you need to think on the spot or adjust to situations that aren’t the most comfortable for you, but by doing so it provides newfound skills and confidence in yourself.”

Rhey said while there was only one winner, all the student participants got something out of the competition. They applied concepts of pricing, operations, marketing, management and leadership.

And along the way, they got to imagine themselves as small business owners and entrepreneurs.

“The idea behind this competition was to give our students a greater appreciation for what they are learning in business, how it is applied in the marketplace and the importance of relationship-building,” Rhey said. “The students showed resilience and resourcefulness that was surprising and gratifying.”

He said all four participating teams took very limited resources and created “impressive micro-businesses.” One of the other teams, Silversword Sweets, was popular on campus right as the holidays rolled around. Another team, We Over Me, sold beach clean-up bags. And 3rd Avenue Attire created custom art design shirts and got more than 3,000 hits on their social media page from potential buyers.

Dr. Guanlin Gao, an associate professor of economics at Chaminade and mentor for the Silversword Sweets team, said it was wonderful to see students working together to create a product line and seek to entice customers. “Students learn so much from this high-touch, high-impact activity,” she said. “Their biggest challenge was juggling between school, work and this business competition.”

Gao added that she was especially impressed with how well students worked together.

“I hope they gained experience of developing soft skills in team-working,” she said.

Wera Panow-Loui, a marketing lecturer at Chaminade and mentor for Washed Ashore, was also excited to see just how much students got out of the experience. “I am all about teaching theories and models in a way that makes them interesting, relevant and practical for students,” she said. “This was a great opportunity to engage the students and connect classroom learning with practical application.”

She said her favorite part of the competition was getting to see her students’ creativity.

And she is very excited about the future of Washed Ashore. She’s wearing the upcycled necklaces and said the students received interest for their products from people around the state and as far away as Germany. “I strongly encourage my students to keep going and even try to find some investors,” she said.

Jackie Martinez, a junior in Communication, was captain for the 3rd Avenue Attire team and really enjoyed getting the chance to bring her artistic skills to the business competition. “I’ve always wanted to see my hand-drawn designs on tangible, wearable articles of clothing,” she said, adding that the “birth of the brand” came after a conversation among team members about the need for positive change.

The name, she added, was a nod to Chaminade and Kaimuki.

“My biggest takeaway from all of this is that anything is possible,” Martinez said. “This business competition gave me the confidence I needed to take on more challenging roles in both academic and employment settings. After seeing what I was capable of in such a short amount of time, I realized that I could realistically accomplish anything I set my mind to if I just approach it the same way.”

She added the clothing line is still taking orders under a new name, “World on Fire.”

And that is music to Rhey’s ears.

He said the competition had students doing everything from handling production to tackling group dynamics to showing off their leadership skills. Rhey added he’s grateful to Fujimoto for his vision and is looking forward to the next steps for the competition. The hope is that it will become a regular fixture at the school. “We’re discussing how we can weave this competition into our future curriculum,” he said.

Big Dreams to Achieve Big Things

March 22, 2022

Meshelle Hirashima receiving her Chaminade diploma from Bro. Bernie Pleoger, SM

Meshelle Hirashima’s advice to young people is simple: you need big dreams to achieve big things.

She would know.

Hirashima, who graduated from Chaminade in 2017 with a degree in Historical and Political Studies and a Biochemistry minor, receives her Doctor of Medicine degree in May from Boston University School of Medicine. She is seeking to specialize in Obstetrics and Gynecology, and credits strong female role models—including the grandmother who raised her—for helping her believe in herself so she could reach her goals.

“I’ve had remarkable people in my life to be an example and help guide me to where I am today,” Hirashima said. “No one would think I would come this far knowing my history. I just feel so blessed.”

Hirashima was adopted as a toddler by her grandmother because her mother was struggling with substance abuse issues. Her mother has since turned her life around, Hirashima said, and the two share a special relationship. It’s because of her grandmother and her mother that she wants to be an OBGYN.

Hirashima is also the first person on her mother’s side to graduate from college.

And she’s the first person in her family to go to medical school.

In addition to her role models, she credits Chaminade with helping her get there. Hirashima was able to secure an early admission spot at Boston University’s School of Medicine thanks to Chaminade’s articulation agreement program with the institution—and the preparation she got along the way.

She also said immersive experiences at Chaminade helped her build her confidence.

Among them, in 2014, advisors at Chaminade encouraged Hirashima to apply for a six-week summer program at UCLA aimed at helping students from disadvantaged and diverse backgrounds get a taste for what it feels like to be a medical student and understand the steps to become a doctor. She said the program put a big emphasis on health disparities and helped her see how she could serve others.

“It gave me a taste for what I could expect, and I was hooked,” she said.

An early dream to help others

Hirashima was born and raised in Hawaii and attended Moanalua High School.

From a young age, she said, she dreamed of becoming a doctor. She wanted to help others like the people who had helped her grandmother when she was diagnosed with breast cancer. And as she got older, she realized that being a doctor didn’t just mean providing medical care but helping people through everyday struggles and “being with them through momentous points in their lives.”

At Moanalua, many of Hirashima’s friends were eyeing larger universities.

But she wanted something different—a place where she could try out different things and pursue disciplines that intrigued her. That’s why she found herself initially majoring in Environmental + Interior Design at Chaminade before switching to Historical Political Studies with a Biochemistry minor.

How did that fit into her path to medical school?

Hirashima said she wanted to broaden her horizons and take the opportunity to dive into a course of study that would help her better understand the world. To her, the study of history and political studies was the opportunity to figure out why people decide what they decide and why they act as they do.

That foundation of knowledge, she said, helped her become a more empathetic, well-rounded person.

‘I knew what I wanted’

Meshelle Hirashima wearing her white coat at Boston University

Along the way, by minoring in Biochemistry, Hirashima was able to secure the science and math prerequisites she would need to apply to medical school. And she got a unique taste for what her life as a medical student would entail with those immersive experiences, like the one at UCLA.

Chaminade’s articulation agreement with Boston University’s School of Medicine was key to her admission. The program, in which Chaminade partners with a host of highly-esteemed universities on the mainland, allows students to set an early course to advanced studies in healthcare careers—establishing a strong academic record and completing prerequisites while at Chaminade.

After completing the requirements of her Chaminade degree, Hirashima also spent a year at Boston University preparing for medical school, taking graduate courses and studying for the entrance exam. “It was like drinking from a fire hose. And unconventionally, I put all my eggs in the Boston basket,” she recalled. “I’d never even been to the East Coast, have no family there, but I knew what I wanted.”

And she got it.

She said she was at the pool with a friend when she learned she’d been admitted.

“I just started screaming and jumping up and down,” she said.

From there, there would be more grueling work and long hours ahead. The COVID pandemic sharply curtailed the number of in-person learning hours she got. But in her third year, she moved on to rotations—a chance for medical students to work hands-on in different medical specialties.

Internal medicine. Psychiatry. Pediatrics. Hirashima loved them all.

But the OBGYN rotation was special. “It was about building connections with women. Just kind of through reflection, I thought, ‘Where am I going to make the biggest impact with my career?’ I had such strong female role models growing up and I knew I wanted to help women like them,” she said.

‘I used to be in those shoes’

Meshelle Hirashima '17 on Match Day—she is paired with University of Hawaii

While one chapter of Hirashima’s journey ends in May, when she earns her medical degree, another begins as she continues on her path to residency.

Her dream of returning to Hawaii to serve the people and communities that helped her remains alive. On Match Day, she was paired with the University of Hawaii’s Obstetrics and Gynecology program.

She is excited to come home, continue her training and cross off another goal from her list. Along the way, she hopes to inspire other young people to think big. “I had lots of humbling experiences growing up, but that didn’t stop me,” she said. “Overcoming obstacles will never be easy. But with help, it’s not impossible.”

Hirashima’s biggest piece of advice to others is simple: take advantage of opportunities presented to you. “It can sometimes be scary to get outside of your comfort zone,” she said. “I’m so lucky to have had people around me, including at Chaminade, who really believed in me and who helped guide me.”

She added that her “humbling experiences” growing up helped her build understanding for others. “When I talk to a patient who is struggling, I know a little bit about what that feels like. I used to be in those shoes,” she said. Her big dream now: serve as a role model just as many did for her.

“I want young people to know there’s so much out there, and they just have to go out and get it.”

Student’s Business Makes Paw-sitive Impact

March 16, 2022

Oliver Carson, Business Administration student, creator of Better Place Brands

By day, Oliver Carson is studying business. And by night, he’s running one.

The Chaminade University senior and Hogan Entrepreneurial Program student owns Better Place Brands, whose mission of giving back is baked right into the name. Carson started the business with his father in August 2020, launching a line of private-label coffee brands geared toward animal lovers.

“Customers not only want a great product, but they want the product to stand for something. That’s what this company is all about,” Carson said. “It also feels good to make those donations every quarter.”

Carson’s Better Place Brands has different “companies” named after pets.

There’s the Great Dane Coffee Company. The Golden Retriever Coffee Company. And most recently, Carson launched the Cat Rescue Coffee Company. In all, he has 13 private coffee labels. And each of them donates 20% of the proceeds to charities and rescue shelters located across the United States. Two are located right here in Hawaii—Cat People of Oahu and Lanai Cat Sanctuary.

In 2021, Carson’s companies gave $10,000 in cash and in-kind merchandise to organizations.

“We did better than expected,” he said, adding he hopes to donate even more this year.

‘A really perfect fit’

Carson grew up in a suburb outside of Cleveland and attended Villa Angela-St. Joseph High School, a Marianist school. As a child, he visited Hawaii several times with his family—and it became a dream to study in the islands. It turned out that dream was much more achievable than he realized.

A basketball coach who used to play at Chaminade chatted with him about the university.

He then learned about the Chaminade Scholars program, which offers up to 75% off tuition to students who are members of a Catholic parish or attend a Catholic or Marianist high school, demonstrate academic excellence, and participate in experiences of service and faith.

Of everything Chaminade had to offer, he was most excited about joining a vibrant community and learning more about Hawaii’s rich cultural traditions. “I grew up in a diverse environment and that has always been something that I’ve been attracted to,” Carson said. “It was a really perfect fit.”

At Chaminade, Carson also found the same values of family spirit, serving others and giving back that he’d embraced at his Marianist high school. “It really felt similar to that tradition I experienced,” he said.

In fact, Carson said he felt a special connection to Chaminade on his very first day in the residence halls. He attended Mass at the Mystical Rose Oratory and met Fr. Marty Solma, SM, who also grew up just outside of Cleveland and attended Villa Angela-St. Joseph High. “It was such a crazy moment,” Carson said.

From there, Carson jumped into life in the islands.

His roommates, who were from Hawaii, showed him the best beaches and taught him how to surf. He became the manager of the basketball team. And, he served as a peer mentor for CUH 100, a welcome course for incoming students.

At the beginning of his junior year, he joined the Hogan Entrepreneurial Program.

Carson said Hogan’s programs and networking opportunities continue to inspire him—and Hogan Program Director Dr. Roy Panzarella has given him the confidence to pursue his own business ventures. “We have been so lucky to hear from entrepreneurs from all over the world doing great things,” he said.

A business that gives back

Oliver Carson's Boxy Brown's Coffee Co pillow and boxer

Carson is busy enough as a student that it’s hard to imagine how he has time to run a business.

At Better Place Brands, he handles everything from customer service to social media. And he’s particularly proud of his business model: Selling a good product while supporting a good cause.

As a Business Administration student, he has been able to use his experience as a business owner for class projects, getting input—and no shortage of encouragement—from his professors and peers along the way. He has also thrived in the School of Business and Communication’s “business for good” approach and believes strongly that everyone has a role in making the world a better place.

After all, he does own a company called Better Place Brands.

Carson is an animal lover himself and started his Great Dane Coffee Company first in honor of his family’s Great Dane. He then partnered with pet rescue organizations, which were able to promote what he was doing—and help him continue to grow and launch more companies along the way.

He said while he’s gearing up for graduate school—he plans to pursue an MBA degree—he’s also looking ahead to expand his business. “We want to continue to add more brands and to eventually grow beyond the dog rescue world,” Carson said. “Our ultimate goal is to do even more good out there—with the help of our customers and the causes they believe in.”

Welcome to MBA Alumnus and Kaiser Permanente COO’s World

March 11, 2022

Andrew Giles, MBA '17, COO of Kaiser Permanente Hawaii

To say that Andrew Giles, MBA ’17, has been busy over the last few years is putting things mildly.

It’s more like he’s been running a marathon—at a sprinter’s pace.

Giles was recently selected to serve as the chief operating officer of Kaiser Permanente Hawaii’s Moanalua Medical Center. Previously, he was the assistant administrator of hospital operations and support services. And in early 2020, he was also tapped as Kaiser’s COVID incident commander.

It’s a role that required him to “live and breathe” epidemiology and virology while also working to understand ever-changing facility needs, secure needed supplies and expand to meet new demand.

Testing centers, hospitalization surges, mass vaccine clinics. Welcome to Giles’ world.

“It’s been a whirlwind,” Giles said, huffing a laugh. “Educating, testing, and from a leadership perspective, keeping the staff motivated and ensuring they have the appropriate equipment.”

And that’s not all Giles has been up to.

In December, Giles wrapped up a one-year term as president of the Hawaii chapter for the American College of Healthcare Executives, an organization that provides scholarships, networking, and continuing education opportunities. He’s also active in American Hospital Association and other industry groups.

All that hard work hasn’t gone unnoticed.

In 2021, Giles was honored as one of Pacific Business News’ “40 under 40” Hawaii professionals.

“On a day-to-day basis, my priority typically lies at the hospital, ensuring we’re providing safe and quality care to patients,” said Giles. “I really like to engage with staff and serve as a conduit to make sure they have the tools they need to be successful, including looking at our operational metrics and targets.”

Giles moved to the islands about a decade ago, after wrapping up an undergraduate degree in Organizational Management at Wilmington University and working in operations and environmental services. He worked at other Hawaii hospitals before finding a spot at Kaiser Permanente as director of support services, overseeing everything from hospital communications to patient transport.

It was around that time that Giles started to look at MBA programs.

He considered several different universities but ultimately decided on Chaminade’s MBA program after taking a tour of the campus. Giles said he wanted to take classes in person and liked the university’s strong Marianist mission, individualized approach to the degree and emphasis on hands-on learning.

“The mission and involvement in the community, it certainly resonated with my faith,” he said.

Giles added that the small class sizes also helped students create stronger relationships and bring the content to life. “I had a really diverse group of people in my classes,” said Giles. “There were folks earlier in their careers. There were later careerists in the military. I made some really good connections.”

Looking back, he said several projects he undertook as an MBA student still resonates with him.

In one, he explored the delivery of healthcare to medically-underserved communities, including the Waianae Coast, Wahiawa and the North Shore. He said he also appreciated the Hawaiian Studies course he took that helped him better understand culturally appropriate ways to serve patients.

And while at Chaminade, Giles also participated in the signature Hogan Entrepreneurial Program and described it as a highlight. “The Hogan program was an extremely valuable learning experience, hearing the inspirational stories from entrepreneurs and connecting with community leaders,” he said.

Shortly after graduating with his MBA degree, Giles was promoted to the assistant administrator role at Kaiser.

And he said he’s just as excited today about his work as he was when he started.

“I’m really thankful for what I do,” he said. “I just genuinely enjoy helping people.”

Bishop Robert McElroy Discusses a Synodal Church

March 10, 2022

In late 2021, Pope Francis called on the whole of the Catholic Church to embark on a two-year journey of reflection, profound renewal, and transformative reform that seeks to touch every element of ecclesiastical life and drive an ongoing process of reflection among Catholics worldwide.

Bishop Robert McElroy speaking during the Chaminade Marianist Lecture

As Most Reverend Robert McElroy, Bishop of San Diego, explained in a recent Marianist Lecture at the Mystical Rose Oratory, this process of “synodality” is not about issuing new documents from Rome but embracing change together. It is, he added, “a continuing call to reform within the life of the Church.”

Bishop McElroy acknowledged that the term “synodality” is confusing and has been misunderstood.

And so, in unpacking it during his lecture on February 27, Bishop McElroy first noted that the concept of synod is not new but rather ancient and refers to a “coming together” or a religious assembly. “Pope Francis is calling for a moment of rediscovering, of going back and rediscovering part of our tradition,” he said.

In outlining the “architecture of synodality” at both the parish and personal level, Bishop McElroy said the process presents several key themes. Among them: that synodality “points to the reality that the whole people of God are engaged and journeying together in the life of the Church” and also demands a “constant state of discernment”—seeking answers as part of a community and in dialogue.

Bishop McElroy also underscored the importance of “authentic listening” and empowering diverse voices.

“A synodal church is a humble and honest church,” he said. “A synodal church seeks to discern its woundedness and embrace reform. Its holiness is exemplified by humility. A synodal church seeks a healthy decentralization in its structure and life. Practices that exclude groups must be rejected.”

Bishop McElroy continued, “Pope Francis has called us to transform the life of the Church and in turn the life of the world.” And that work—the process of reflection, listening and mission—“is not the work of a moment, but the work of a lifetime. At this moment, it is our work and is our mission.”

The global conversations on synodality in the Catholic Church will culminate with an international gathering in October 2023, during which church leaders will seek to explore key themes identified at dioceses. Bishop McElroy, however, cautioned against thinking of the dialogue as something that ends there. “This notion of synodality is a process of conversation. It doesn’t end at a particular time,” he said.

Bishop McElroy delivered his address before an audience both online and in person, and then participated in a question-and-answer session to clarify key points or explore new ones. The talk was presented as part of the ongoing Marianist Lecture series, sponsored by the Marianist Center of Hawaii, Chaminade University and Saint Louis School, and designed to foster inclusive and robust dialogue.

Following his address, Bishop McElroy was presented with the Mackey Award for Catholic Thought.

Several attendees at the lecture thanked Bishop McElroy for helping them to understand the concept of synodality. They also wondered aloud about next steps, including what they could do to participate in the conversation and encourage their fellow parishioners to do the same.

“I think what stuck out most to me was the real inward focusing of it, about listening, changing our stance as a church to be more humble and just more understanding,” said Sebastian Conway-Phillips.

Another attendee, Our Lady of Good Counsel School Principal Chantelle Enos-Luarca, said the faculty and staff members at her campus participated in a robust dialogue as part of the process of synodality.

“We have some great ideas … but what’s next?” she asked.

Bishop McElroy responded, “I think the most important consequences are the conservations that occur at the local level. All of these parishes, there are certain things that come up that are good things to do.” He added that there’s no need to wait on implementing those good ideas. “Do them now,” he said.

Watch the entire Marianist Lecture below.

Student Wins SC21 Data Science Competition

March 7, 2022

Taylor Ishisaka loves to unlock the secrets hidden in data.

There’s nothing more satisfying or rewarding, she says, than translating big data sets into clear, actionable information that communities can use to understand themselves better or tackle existing problems anew. “The world of data science has so much to offer,” said the Chaminade senior.

That passion isn’t only infectious, it’s getting noticed.

Taylor Ishisaki reviewing data science information

Most recently, she was part of a team that took home top honors in the inaugural data science competition at SC21, one of the biggest international conferences on high-performance computing. The competition, held over two phases in October and November 2021, was designed to give students a chance to showcase their computing, problem-solving and data analysis skills in a team dynamic.

Ishisaka, who is a Ho’oulu Scholar and Data Science major at Chaminade, said the competition started with a meet-and-greet opportunity over Zoom followed by details on the expectations for participants. She was put into a team with students from around the nation, including Washington State University and Central Texas College.

The first phase of the competition required students to perform analysis on a data set using a high-performance computing cloud. Ishisaka said the task was designed to test participants’ time management skills, teamwork, and ability to work effectively in the cloud platform.

The data set was a compilation of agricultural and livestock data from the U.S. Department of Agriculture database. Ishisaka’s team looked at crop production and fertilization data over several years, and Ishisaka created a color-coded heat map showing changes over time. A teammate, meanwhile, crafted several graphs that showed crop and soy production over specific Census years.

Ishisaka and her teammates put together a report in order to move to Phase 2, during which participants were challenged to find their own datasets to highlight problems in specific regions. Ishisaka’s team focused on Missouri data, specifically looking at data on bison populations. They took a multi-state view, tying in figures on climate and other environmental factors in their analysis.

The challenges were tough enough, but Ishisaka’s team also lost members over the course of the competition. Two didn’t show up again after the initial Zoom session. A third team member dropped off the map in Phase 2. That left the original team of five with just two members.

“As there were only two of us left in the most critical phase, my team member and I met with our mentor for hours each day discussing our progress on the project and next steps,” Ishisaka said. “We had to retrace our steps and rediscover our project purpose in order to put together our presentation.”

It was no easy task—but Ishisaka wasn’t deterred.

“After hours of putting together our presentation and rearranging everything to make sure that our story flowed, we created a product that we were proud of,” she said, adding that she stayed up all night before presentation day so she could memorize her talking points and deliver a clear message.

She delivered the presentation via Zoom with the judges and other teams all there. When everything was done, she was proud to have completed what she set out to do—and wasn’t thinking all that much about whether she’d actually be recognized for her efforts. “I was honestly surprised when we won,” she said. “I attended presentations of the other competitors and their projects were phenomenal.”

Ishisaka said she’s very happy with what she and her teammate were able to accomplish.

“I decided to keep on going throughout the competition because for one, I was representing Chaminade. And secondly, I know that my progress in the competition was a reflection of the skills and values that I learned throughout my academic journey in data science,” she said.

Ishisaka added she’s not one to leave things unfinished.

“Once I commit to a project, I am in it for the long haul,” she said.

The same goes for her commitment to data science, a major she fell into after participating in the Supporting Pacific Indigenous Computing Excellence (SPICE) Summer Institute in Summer 2019. SPICE, a partnership between Chaminade and the Texas Advanced Computer Center, gives students from all different majors and backgrounds a chance to explore data science and its many applications.

Ishisaka said that she entered the SPICE program not knowing anything about data science, “or that it even existed.” She added, “The following semester, I went to academic advising and switched my major from biochemistry to data science, and honestly it was probably one of the best choices I ever made.”