Marketing is more than advertising. The field requires real technical know-how, including employees skilled at knowing their customer bases, researching customer needs, assessing marketing data, and devising new business strategies tailored to meet market expectations.
Marketing is fast becoming the key component for business success in an increasingly competitive business climate. That’s why Chaminade University is launching a new Bachelor of Science in Strategic Marketing degree program.
“Marketing is actually a strategic function of the business, which is why we’re delivering a Strategic Marketing degree, because we want our students to understand how marketing acts as a strategic function of the overall business model,” said Pamela Estell, Ph.D., Assistant Professor of Management, Human Resources, and Organizational Behavior at Chaminade.
Estell helped to organize the new Strategic Marketing degree, to be housed within the College of Business, Innovation & Technology. She said interested students should understand that modern marketing practices go well beyond branding and promotions, and the university designed this degree program to reflect that reality.
“It’s actually a very critical strategic arm of the overall business function,” she said.
The degree is designed to train students how to transform insights gleaned from consumer research and other market data into actionable strategies for marketing and business development. The industry requires creative problem-solving skills and an ability to acquire and analyze marketing information and business analytics, talents that can be applied to a wide array of industries where businesses routinely pursue strategic marketing.
The new degree program includes coursework in Marketing Strategy, Digital Marketing, Consumer Behavior, Research, Global Marketing, Social Impact Marketing, and much more. Classes will cover the latest business trends and techniques, tools that are increasingly incorporating artificial intelligence (AI) into a host of routine business functions.
The Strategic Marketing major also incorporates a required internship molded into the curriculum, so students gain real-world business experience prior to graduation. The faculty have forged close relationships with area businesses and organizations to open up a variety of internship openings for students, including opportunities to intern in roles such as Marketing Coordinator, Digital / Social Media Marketing Manager, Brand Management Coordinator, and in Strategic Communications, among others.
Chaminade’s smaller classes and low student-to-faculty ratio mean students are afforded greater opportunities to interact with instructors and receive closer hands-on training. Strategic Marketing students will be prepped for careers guiding business strategy at major corporations, small businesses, entrepreneurial ventures, banking, finance, real estate, nonprofits, and more.
“Marketing is a foundational business function that helps organizations analyze the market, identify opportunities, and design integrated strategies that deliver value to meet customer needs,” Estell said.
“The Bachelor of Science in Strategic Marketing major emphasizes marketing as a strategic discipline.”
Launching in Fall 2027, Chaminade University’s College of Business, Innovation & Technology is accepting applications for the Strategic Marketing degree program now.
