Chaminade University of Honolulu

School of Business and Communication

Marketing (Minor)

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Marketing (Minor)

Marketing is multi-faceted.

There’s brand management, professional sales, market research, customer service. A marketing minor prepares you for a career or further studies in any of these areas with an emphasis on strategies for transforming an idea into a successful brand message or product positioning platform.

Upon completion of the minor in Marketing, students will be able to:

  1. Explain the foundation activities performed by the marketing function in business referred to as the “4 Ps:  Product, Price, Place, Promotion”.
  2. Analyze consumer markets on both a micro ( individual /family) and macro ( Market segmentation and targeting ) level and use marketing research methods to inform  marketing decisions.
  3. Use branding and positioning techniques to achieve sustainable differentiation.
  4. Apply marketing concepts and practices to real organizational situations, identifying ethical issues present in the situation.

Pre-Minor Requirements

  • MKT 301 Principles of Marketing

Minor Requirements

  • MKT 436 Marketing Globally
  • MKT/COM 437/L Consumer Research
  • MKT 440 Marketing Strategy

Choose one elective:

  • MKT 431 Integrated Marketing Communication
  • MKT 432 Sales and Customer Relationships
  • COM 360 Social Media Communication

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Faculty

Our faculty members are leaders in their fields. They believe in the power of personal experience—stressing mentorship, collaboration and project-based learning inside and outside the classroom.

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Accreditation

Chaminade University of Honolulu is accredited by WASC Senior College and University Commission.

Chaminade’s School of Business and Communication is accreditation by the International Accreditation Council for Business Education (IACBE).