Chaminade University of Honolulu

College of Business, Innovation & Technology

Marketing

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Marketing (Minor)

PROGRAM SNAPSHOT

College
College of Business, Innovation & Technology

Degree Type
Minor

Program Type
Minor

Program Delivery
On Campus

Marketing is about more than promoting products—it’s about understanding people, building connections and creating experiences that inspire action. Chaminade’s Marketing minor gives you the skills to blend creativity, data and strategy to help organizations grow and make an impact.

Explore topics like digital marketing, consumer behavior, branding, advertising, social media marketing and market research while gaining hands-on experience solving real-world challenges. Whether you’re majoring in business, communications, psychology, art or another field, a Marketing minor can help you stand out in today’s fast-changing marketplace.

Learn how to tell powerful stories, connect with audiences and bring ideas to life.

Upon completion of the Marketing minor, students will be able to:

  1. Apply core marketing principles, including the marketing mix (“4 Ps”: Product, Price, Place, Promotion), market segmentation, targetingstrategies, positioning, and consumer behavior to real-world business scenarios.
  2. Execute qualitative and quantitative marketing research methodologies to systematically collect, analyze, and interpret market data, consumer insights, and competitive intelligence to inform marketing decisions.
  3. Synthesize analytical frameworks, research findings, and ethical considerations to develop data-driven, strategic marketing solutions that effectively address contemporary business challenges.
  4. Critically analyze global marketing strategies by assessing cultural, economic, technological, regulatory, and competitive influences, and recommend appropriate marketing adaptations for international market success.
  5. Create cohesive marketing communication strategies by leveraging traditional, digital, and emerging communication tools to effectively engage diverse target audiences and achieve specific marketing objectives.

Pre-Minor Requirements

  • MKT 301 Principles of Marketing

Minor Requirements

  • MKT 436 Marketing Globally
  • MKT 437/L Consumer Research & Lab
  • MKT 440 Marketing Strategy
  • MKT 443 Digital Marketing

Choose one (1) elective:

  • MKT 444 Social Impact Marketing
  • COM 360 Social Media Communication
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