B.A. Integrated Marketing
Think about all the ways brands reach you. Today, you’re just as likely to see a marketing campaign on television as you are on TikTok or Twitter. You can hear brand stories on traditional radio, satellite radio or on the streaming podcasts you listen to. Making sure those stories are not only successful but consistent across platforms is what integrated marketing communication is all about.
The Integrated Marketing Communication program at Chaminade challenges you to create engaging and dynamic content across legacy and digital platforms. One day, your marketing stories will be tailor fit for social media. The next, you’ll be focusing on podcast production. And every step of the way, our experienced professors and advisor team will be there to give you the support you need.
A central focus of our degree is hands-on learning with courses that explore everything from digital media management to digital photography to digital graphics and design. We also stress a “business for good” philosophy, empowering you to promote messaging that drives social justice.
Resources
Faculty
Our faculty members are leaders in their fields. They believe in the power of personal experience—stressing mentorship, collaboration and project-based learning inside and outside the classroom.
Accreditation
Chaminade University of Honolulu is accredited by WASC Senior College and University Commission.
Chaminade’s School of Business and Communication is accreditation by the International Accreditation Council for Business Education (IACBE).
