Marketing is multi-faceted.
There’s brand management, professional sales, market research, customer service. A marketing minor prepares you for a career or further studies in any of these areas with an emphasis on strategies for transforming an idea into a successful brand message or product positioning platform.
Marketing (Minor) Requirements
• MKT 301 Principles of Marketing
• MKT 436 Marketing Globally
• MKT/COM 437/L Consumer Research
• MKT 431 Integrated Marketing Communication
• MKT 432 Sales and Customer Relationships
• COM 360 Social Media Communication
Related Academic Offerings