The power of communicating effectively shouldn’t ever be underestimated. Effective communication can change minds. It can move people, stir them. It can trigger tears or laughter. “The art of communication,” speechwriter James Hume said, “is the language of leadership.”
Indeed, it is.
And that’s all the more true in the Digital Age—the age of “going viral” and of nearly instantaneous impact. When the medium can be just as important as the message, and when there’s always a new or emerging digital platform to get comfortable with.
Our Communication major is designed to help you serve as a leader, whatever your specialization. Our coursework offers a broad-based set of skills, with key opportunities along the way for developing passions, pursuing individualized learning and taking on internships.
Integrated Marketing: Modern marketing is interdisciplinary—pulling not only from communication but from business, economics, sociology, and politics. A marketing professional working today needs to be comfortable with a diverse team of experts, developing successful strategies for communication that incorporate approaches and ideas across sectors.
Our marketing program prepares you for the challenges and wide opportunities of the field. Students thrive with experiential learning, faculty mentorships, and internship opportunities.
Mass Media: There’s no such thing anymore as a print journalist or a TV reporter. All journalists are required to have a broad base of multimedia skills, and our program reflects that fact. Students get hands-on instruction in multimedia storytelling while also receiving foundational instruction in writing, creative direction and visual presentation.
Our Mass Media coursework also weaves in the latest technologies and trends, offers opportunities for peer-to-peer collaboration and experiential learning, and ensures students finish their degree with vital on-the-job internship experience.
Learn the newest strategies of communicating and building relationships with consumers through the internet, sponsorships, and events. Get a grounding in the traditional communication tools of advertising and personal selling. Learn how creativity is driven by strategy, and how all of it fits into the needs of the organization. Get the opportunity for hands-on experience with the tools of the trade: video, print, and web.
Service-learning projects will give you the opportunity to help others with your creativity, while receiving course credit. You’ll receive real-world public relations experiences by promoting a project that benefits low-income families and the homeless.
Participate in competitions, often with classmates in a team. Chaminade teams have won national awards at the American Advertising Federation student competition, among others.
Upon completion the program in Communication, a graduating student will demonstrate the following competencies:
- An understanding of and the ability to apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
- An understanding of the history and role of professionals and institutions in shaping communication;
- An understanding of the diversity of groups in a global society in relationship to communication to target audiences;
- An understanding of concepts, theories and applications in the use and presentation of images and information;
- An understanding of professional ethical principles and the ability to work ethically in the pursuit of truth, accuracy, fairness and diversity;
- An understanding of the processes of client and media relations;
- The ability to evaluate research by methods appropriate to the communication professions for which they are preparing;
- The ability to write correctly and clearly in forms and styles appropriate for the various communication professions, audiences and purposes they serve;
- The ability to critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
- The ability to apply tools and technologies appropriate for the communication professors in which they work; and
- An understanding of the connections between academic work and real-life situations as a result of the Service-Learning experiences.
Students who have completed the mass media track will demonstrate the following additional competencies:
- Technical skill in video production and group collaboration in a television studio environment,
- The ability to understand and apply advanced camera theory and operation, and
- The ability to critique and analyze use of media.
Students who have completed the integrated marketing track will demonstrate the following additional competencies:
- An understanding of how to use and evaluate research methods employed for understanding diverse consumer groups in a global society;
- An understanding of the concepts, theories, and tools of marketing and strategic marketing decision making; and
- An understanding of the tools of integrated marketing communication and the ability to use them to address specified marketing objectives.
Students can finish the program with internships and participation in a communication practicum.
Faculty will conduct entrance interviews with each student to provide guidance for program planning given the student’s career interests.
• EN 101 Introduction to Expository Writing
• COM 101 Introduction to Communication*
• COM 190 Communication Seminar
Pre-major requirements must be fulfilled with grades of ‘C’ or better. Moreover, students must submit a portfolio of their work to their program advisor prior to petitioning for graduation.
- COM 200 Introduction to Mass Communication
- COM 250/L Introduction to Video Production
- COM 274 Writing for Mass Communication
*Note: English 102 and COM 101 are prerequisites for all upper division courses
At least 40 semester hours in upper division coursework is required for communication majors.
- COM 320 Professional Presentations
- COM 325 Photography for Social Change
- COM 433 Media Law and Ethics
- COM 370 News Writing
- COM 371/L Communication Practicum
- COM 375 Public Relations
- COM 378 Graphic and Publication Design
- COM 387 Communication Internship
Students who add focused competencies in Mass Media or Integrated Marketing must take the following courses:
Mass Media (Broadcast and Journalism)
- COM 330/L Intermediate Video Production
- COM 350/L Studio Video Production
- COM 430/L Advanced Video Production
- COM 450/L Studio Video Production II
- COM 471/L Communication Practicum
Integrated Marketing Communication
- MKT 301 Principles of Marketing
- COM 431 Integrated Marketing Communication
- COM 437/L Consumer Research
- COM 440 Marketing Strategy
- COM 476/L Integrated Campaigns
Catalog & Four-Year Plan
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